Inmar Intelligence, a data-driven technology company, and Upshop, a leading provider of store execution and inventory solutions, today announced a strategic partnership that redefines the connection between marketing and advertising with onsite product management. This collaboration seamlessly integrates Inmar’s shopper-facing platforms, including e-commerce, retail media, promotions, and loyalty, with Upshop’s back-of-house capabilities in inventory, order fulfillment, made-to-order, and fresh item management.
According to the World Federation of Advertisers, 82% of leaders in advertising and marketing feel that budgets are under heavier scrutiny than they were this time last year. Not only do these teams need to make tighter budgets stretch farther, but they also need to be able to better prove the ROI. Together, Upshop and Inmar are delivering an end-to-end solution that aligns marketing and operations in real time, empowering retailers to deliver on their promises with greater accuracy, efficiency and impact. This new partnership will allow teams to deliver AI-driven campaigns from digital channels such as retail media, social media and mobile apps to in-store fulfillment systems to ensure that advertised promotions are actually available on shelves and promoted to the customers most interested in buying them.
"By integrating with Inmar, we’re empowering retailers to take the guesswork out of execution," said Chris Renda, Chief Revenue Officer for Upshop. "Together, we’re enabling a retail environment where promotions translate into product availability and measurable results – without any additional associate effort. Teams can more easily report on their campaigns and tie them to the bottom line, making conversations with leadership simpler and more effective."
There are four key benefits that this partnership will bring to retailers:
- Integrated Promotion Optimization and End-to-End Visibility: By combining Inmar’s e-commerce platform, retail media, promotions, and loyalty tools with Upshop’s inventory, ordering, and fresh item management solutions, retailers get a full-store view that connects the dots between marketing strategy and shelf execution. This unified approach enables real-time alignment between shopper demand signals and supply, helping retailers significantly reduce out-of-stocks and overstocks while improving overall operational efficiency.
- Increased Shopper Engagement Driven by Improved Personalization: Inmar delivers data-driven promotional strategies and robust measurement tools, while Upshop ensures those promotions are executed seamlessly at the store level. This combination gives retailers confidence that advertised offers are reliably available to shoppers, resulting in higher satisfaction and increased trust. Recent regional campaigns have driven up to 250% more promotion downloads and 50% more new shopper sign-ups during promotional periods.
- Enhanced Decision Making with unified data views: Unifying these platforms delivers a closed-loop feedback system that tracks shopper behavior to inform operations, which improves store performance and better informs future promotions. Retailers, in turn, benefit from holistic analytics that connect the dots across marketing, loyalty, inventory, and profitability, making reporting on successes easier than ever before.
- Faster Speed to Market with Eliminated Data Siloes : The integration reduces the complexity of managing multiple vendors, legal hurdles and disconnected systems by streamlining the path from strategy to execution. Retailers can deploy coordinated campaigns more quickly and efficiently, minimizing the gaps between digital demand and in-store fulfillment, opening the door to effective execution from offer to shelf in as little as 20 minutes.
"The unpredictability of supply chains at the moment are creating inventory challenges for retailers and brands of all sizes,” said Rob Weisberg, President, Martech at Inmar Intelligence. “This partnership represents the convergence of marketing and operations, finally giving retailers the ability to align demand generation with inventory execution in real-time. Not only is this a boon for stores but for their shoppers as well, creating more opportunities to build trust and deliver on products promised."
To learn more about how Inmar and Upshop are improving the overall retail experience for stores, retailers and consumers alike, visit here.