Holiday shopping starts long before the first cart is filled.
Consumers are comparing retailers, building holiday budgets, and deciding where their dollars will go. Brands that wait until December are already behind.
The 2026 Holiday Commerce Checklist explores three consumer behaviors shaping this year's holiday season and the practical strategies brands can use to influence shoppers before purchase decisions are finalized.
LOYALTY BUILDS OR BREAKS EARLY
33% of shoppers begin comparing retailers more than a month before the holidays, while 43% choose lower-priced brands or private label products. Brands that communicate value early are better positioned to influence purchase decisions before shoppers reach the store.
CONVENIENCE INSPIRES CONFIDENCE
85% of shoppers report elevated holiday stress, and nearly 40% want to balance wellness goals with seasonal traditions. Brands that simplify planning and reduce friction become easier to choose throughout the season.
TRUST DRIVES PURCHASES
40% of shoppers say recommendations from trusted creators or peers influence what they buy. Brands that build credibility before the shopping trip increase their chances of making the final consideration set.
READ THE FULL CHECKLIST
Holiday success starts well before Q4.
Download the 2026 Holiday Commerce Checklist to explore the shopper behaviors, transaction insights, and activation strategies helping brands win earlier and drive stronger holiday results.