Holiday shopping starts long before consumers enter the store.
As shoppers balance higher everyday costs, changing wellness priorities, and increasingly fragmented shopping journeys, they're becoming more selective about what they buy, where they shop, and which brands they trust.
Watch the recording of Holiday in July: How to Win Q4 Before It Starts to hear Inmar Intelligence experts explore the consumer behaviors expected to shape Holiday 2026—and the practical strategies brands can use to influence shoppers before purchase decisions are made.
What You'll Learn
Why holiday shoppers are becoming more selective about where they spend—and how brands can influence switching behavior before purchase decisions are finalized.
How wellness, balance, and lower-pressure holiday routines are reshaping shopping behavior and creating new opportunities for relevant messaging.
Why trusted recommendations, creator content, and connected commerce experiences are becoming increasingly important throughout the holiday path to purchase.
Hear from these experts:
- Lucie Pesch — Sr. Category Analytics Director, Inmar Intelligence
- Heather Riccobono — Director, Social Solutions, Inmar Intelligence
- Santa Corky — Creator, @SantaCorky
Complete the form below to watch the recording.