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  • Back-to-School Shopping Is In Full Swing Despite Unknowns Surrounding School Settings this Fall, According to Inmar Intelligence’s Back-to-School Shopper Insights Report

    Fifty-four percent of shoppers plan to purchase back-to-school items in-store and online and 85 percent of shoppers plan to purchase items from at least two retailers, signaling that shopper loyalty and engagement are key to maximizing sales.
    • Read more about Back-to-School Shopping Is In Full Swing Despite Unknowns Surrounding School Settings this Fall, According to Inmar Intelligence’s Back-to-School Shopper Insights Report
  • 2020 Consumer Drug Take-Back Virtual Press Event Recap and Video
  • Healthcare
  • 2020 Consumer Drug Take-Back Virtual Press Event Recap and Video

    The diversion and misuse of prescription medications poses a serious threat to public health in California and the nation. Now, authorities in some states are reporting rises in overdoses during the COVID-19 crisis, potentially from the resulting stress and isolation. It is more important than ever that consumers have a safe and convenient means to dispose of unwanted medications. 
    • Read more about 2020 Consumer Drug Take-Back Virtual Press Event Recap and Video
  • Candy Corn, Costumes, and COVID: A Chilling Halloween Combination
  • COVID-19
  • Candy Corn, Costumes, and COVID: A Chilling Halloween Combination

    Although the summer of 2020 may have felt like the longest episode of the Twilight Zone yet, a spooky holiday is creeping up on us like a black cat in a graveyard. Indeed, fall foliage and pumpkin spice will remain a staple this Halloween season; however, social distancing and mask-wearing protocol may make Halloween a little extra eerie. 
    • Read more about Candy Corn, Costumes, and COVID: A Chilling Halloween Combination
  • Retail Media Networks are more than just “hype”.
  • COVID-19
  • Retail Media Networks Are More Than Just “Hype”

    Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”
    • Read more about Retail Media Networks Are More Than Just “Hype”
  • INSIGHTS INTO RX INDUSTRY ACTIVITY: 8/6/2020
  • Healthcare
  • INSIGHTS INTO RX INDUSTRY ACTIVITY: 8/6/2020

    Recent analysis of industry activity performed using our new PrescriptiveIQ for Healthcare solution revealed several significant trends driven by, and developing out of, the COVID-19 pandemic.  
    • Read more about INSIGHTS INTO RX INDUSTRY ACTIVITY: 8/6/2020
  • COVID-19 Hasn't Slowed Down Influencer Marketing
  • COVID-19
  • COVID-19 Hasn't Slowed Down Influencer Marketing

    Previous Forrester research predicted a 10% - 20% decrease in influencer spending in 2020 as a direct result of the COVID-19 pandemic. This was backed up by industry news about ‘The Death of Influencer Marketing’.
    • Read more about COVID-19 Hasn't Slowed Down Influencer Marketing
  • Wakefern Taps Inmar Intelligence Retail Cloud to Expand Its Retail Media Network

    Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media.
    • Read more about Wakefern Taps Inmar Intelligence Retail Cloud to Expand Its Retail Media Network
  • Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation
  • Digital Promotions
  • Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation

    Rebates have been in the promotion playbook for years for the simple reason that they work. Delivering benefits to both retailers and brands, they help drive traffic (in store and online), inspire product trial, attract lapsed buyers and engender brand loyalty. And now, with multiple, consumer-friendly submission options and faster reward fulfillment available, rebates represent an even more powerful and cost-efficient marketing tool.
    • Read more about Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation
  • Inmar Intelligence Launches Retail Cloud, a Marketing Suite to engage the Omnichannel Shopper

    Inmar Intelligence, a data-driven technology-enabled services company, announced today the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks.
    • Read more about Inmar Intelligence Launches Retail Cloud, a Marketing Suite to engage the Omnichannel Shopper

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