Why a Good Return Experience is High Priority for Online Shoppers

The growth of returns from online purchases is outpacing the growth of online sales by nearly 5 times. To better understand the dynamics of online sales and returns, Inmar Intelligence surveyed 1,000 adult shoppers that had returned at least one online purchase within the past three months.

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IF YOU AREN’T THINKING OF IN-STORE AS A MEDIA CHANNEL, YOU SHOULD BE.

In the past decade, stores have become media outlets, engaging customers with ads, novelty, and interactivity like never before. Shopping experiences have changed fundamentally to reflect complex consumer needs and expectations, pushing physical locations to act as a media channel as much as an outlet for commerce. 

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Inmar Intelligence Survey Reveals that a Good Return Experience is a High Priority for Online Shoppers

Eighty percent of online shoppers read the merchant’s return policy before making an online purchase and if they encounter a bad return experience, shoppers are more likely to break merchant loyalty.

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New Inmar Intelligence Data Show Strong Growth in Digital Coupons, Which Significantly Influence Shoppers’ Decision to Try New Brands

Digital coupons increased their lead in redemption volume to 33 percent in Q2 2021, ahead of Free-Standing Inserts (FSI) at 24 percent, indicating strong sustained shopper demand for digital incentives.

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Winston-Salem’s Inmar Intelligence To Host Third LifeInCheck Consumer Drug Take-Back Event on Saturday, October 23

Drive-thru event to collect expired, unused or unwanted prescription drugs for proper disposal.

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Shoppers have driven digital coupons into the lead, and they’re loyal to the retailers and brands that offer them.

We announced earlier this year that we saw digital coupons take the lead from FSIs for the first time as the most-used redemption method among shoppers. Now that we’re through Q2, we can see that trend continuing. 

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INMAR INTELLIGENCE TO ACQUIRE AKI TECHNOLOGIES, EXPANDING ITS RETAIL MEDIA AND PERSONALIZED ADVERTISING CAPABILITIES FOR RETAILERS AND BRANDS

Inmar Intelligence’s ShopperSync™ data core with 115M Loyalty HH IDs will enhance Aki’s suite of personalized advertising offerings.

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IN-STORE SIGNAGE NOT DOING ENOUGH? DATA AND DIGITAL CAN SOLVE THAT.

Do you really know how effective your in-store signage is? Sure, there’s a good chance it’s accomplishing something, but if you can’t articulate exactly what’s happening when a shopper’s exposed to signage — and precisely how it affects purchasing behavior — keep reading.   Believe it or not, this isn’t a difficult hurdle to overcome. While data has long filled the holes in every other aspect of the purchase funnel, in-store signage has been left out in the cold. That trend ends here — it’s time to give signage a seat at the big kids’ table, with a full-fledged data makeover. 

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Your Shoppers Are Lost! And That’s a Good Thing [Infographic]

Wanderlust, or “travel for travel’s sake,” applies to more than the great outdoors. This desire to explore takes hold of shoppers as they browse through the stocked aisles of their favorite stores, and has become even more prevalent as we all start to shake off more than a year of non-sensory online shopping. 

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