Digital coupons increased their lead in redemption volume to 33 percent in Q2 2021, ahead of Free-Standing Inserts (FSI) at 24 percent, indicating strong sustained shopper demand for digital incentives.
This survey captured insights into digital coupon usage. How important is a loyalty or reward program for customers? When they see a coupon, how likely are they to clip and use it in-store or online? Do coupons affect shopper behavior? Get the answers in this Inmar Intelligence survey.
A majority of retailers are investing more in their e-commerce sites, grocery pickup, personalization and promotions to satisfy shoppers’ needs and wants.
The new product name, OneRecall™, supports Inmar Intelligence’s rapid evolution of the Rx Recall market toward integrated solutions, data consistency and less complexity.
Category-level insights are among the most valuable “standard” trends findings that Inmar Intelligence provides to its clients. Trends at the category level tend to more closely compare to a brand’s own strategies and results and can be used for better benchmarking.
Method profiles detailing distribution, redemption, and offer details by specific promotion method for brands and retailers to better plan and budget deployment of multiple method types throughout the year.