Walmart Canada customers will soon be able to access digital coupons from a variety of consumer packaged goods brands through a new program with Inmar Intelligence, a leading technology and data company.
The new digital coupon program allows coupons to be used in-store or online at all stores beginning October 2023, providing Walmart Canada customers with access to additional savings through consumer-packaged goods brands. This program is the first of its kind for the retailer in Canada and provides CPG brands another way to engage and help Canadian customers save money.
The program comes at a critical time when inflation has Canadians looking for more ways to save. Research from the Agri-Food Analytics Lab, Dalhousie University and Angus Reid found that more Canadians are using incentives than they were six months ago. That research also showed that if more incentives were available, 68 percent of Canadian shoppers say that they would use them more often.
As Canadian shoppers increase their use of incentives, their expectations of retailers and brands will increase as well. According to research published by Deloitte in October 2022, 72 percent of Canadian adults said they will shift brands if their preferred brand is too expensive. This leaves brands with the opportunity to deploy digital incentives as an essential way to provide savings shoppers are demanding while driving loyalty to their brand.
“We are incredibly excited to collaborate with Walmart Canada to help bring even more value to Canadian shoppers,” said Rob Weisberg, EVP & President, Incentives & Loyalty, Inmar Intelligence. “As savings continue to become more prominent on the value chain for consumers, digital incentives can play a critical role in obtaining and maintaining brand loyalty amidst this highly competitive environment. We look forward to working with Walmart to help CPG brands reach consumers through a new channel that will bring additional value to everyone involved.”
“Introducing digital coupons to Walmart Canada’s customers is the latest way we’re helping Canadians to save money and live better,” says Sid Kapoor, Vice President, Digital Marketing, Walmart Canada. “Whether customers are shopping in-store or online, they’ll be able to access these coupons from some of their favorite brands in addition to our everyday low prices.”
The new digital coupons program will use the latest digital incentives technology and insights-driven expertise from Inmar to help provide innovative ways for Walmart Canada and CPG brands to leverage data insights, creating value for customers and further improving the customer experience.
Additionally, CPG brands now have the ability to deploy digital coupons as another tactic to help meet their brand objectives. Whether they are looking to drive trial, increase usage or secure brand loyalty, digital incentives will now be an easily deployed tactic to support their sales at Walmart Canada.
For more information about Inmar Intelligence’s incentives and media offerings including how CPG brands can participate in Walmart Canada’s digital coupon program, click here.