This Back-to-School (BTS) season, families are more focused than ever on squeezing their wallets, protecting their health, and making smart, intentional purchases. They're weighing every decision — focusing on not only price, but also emotional and practical value.
That gives brands and retailers a powerful window to connect — and win their share of Back-to-School spending.
Here is Your Checklist for Smarter BTS Marketing
Our latest report breaks down the key trends, shopper behaviors, and strategies you need to know now: