A Closer Look at DSCSA Readiness in Long Term Care Pharmacy
The New Reality of DSCSA in Long-Term Care Pharmacy DSCSA requirements are no longer a future consideration. They are actively reshaping how long-term care pharmacies manage compliance, operations, and risk. For pharmacy operations and compliance leaders, the focus now extends beyond meeting technical requirements. It involves aligning traceability, documentation, recall responsiveness, and medication handling processes across complex, multi-site environments.
What High-Performing Pharmacies Keep an Eye On
High-performing pharmacies focus on the signals that matter most, spotting patterns and emerging issues before they affect financial performance. Explore how early visibility into revenue cycle trends can support stronger cash flow and operational stability.
2026 Annual Promotion & Shopper Behavior Trends
See What’s Shaping Shopper Behavior and What Brands and Retailers Need to Do Next Consumers entered 2026 more value-conscious, selective, and digitally driven than ever before. From the continued rise of private label and AI-powered personalization to shifting expectations around convenience, loyalty, and retail media, the grocery landscape is evolving fast. Our new 2026 Annual Trends Infographic breaks down the biggest forces impacting grocery retail and CPG marketing. Inside the infographic:
What Poor Cart Verification Is Actually Costing You
Incomplete crash cart verification can create hidden costs through rework, wasted supplies and increased clinical risk. Explore why accurate verification requires more than automation alone and how small workflow gaps can impact readiness across the entire system.
Why HCP Marketing Still Struggles With Relevance and What Needs to Change
By Emily Welker, Sr. Sales Director, Head of Healthcare Media Healthcare marketers have never had more data about healthcare professionals (HCPs). Specialty, prescribing behavior, patient volume, location, affiliations—these signals power highly precise targeting strategies across endemic platforms and programmatic media. And yet, many brands still struggle with one persistent challenge: relevance.
P2PI Retail Media Summit 2026
P2PI RETAIL MEDIA SUMMIT 2026 The industry is placing greater focus on connected activation, measurable performance, and the role of first-party data in driving long-term growth. This year’s Path to Purchase Institutes Retail Media Summit creates an important space for those conversations — bringing together leaders across the ecosystem to share strategies, challenges, and real-world innovation shaping the next phase of retail media.
Why Regulators View Your Influencers Differently Than You Do
By Emily Welker & Heather Riccobono The pharmaceutical industry has officially entered its "influencer era", but there is a fundamental disconnect threatening the shelf life of these campaigns. Many pharma marketers still treat influencers like independent creators, while the FDA treats them as brand spokespeople.Inmar Intelligence Solves Retail Media Fragmentation and Scaling Challenges For Creator Campaigns With New Media Solution
Inmar Intelligence, a leader in data-driven media and incentive technology, today announced the launch of its Multi-Retailer Creator Activation. This first-of-its-kind approach enables brands to maximize the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.