Reimbursement Is Becoming More Complicated Than the Claim
Pharmacy reimbursement is becoming more complex as new payment models reshape financial outcomes. Explore why understanding the full revenue story beyond the claim is essential for improving visibility, reconciliation and financial performance.
Fixed Ops Roundtable Recap: How Dealers Can Drive Retention Without Giving Away Margin
How do you improve service retention without sending more offers, giving away more margin or spending more on marketing? That question was at the center of Inmar Automotive’s recent conversation on Ted Ings’ Fixed Ops Roundtable, a community that brings together dealership operators, retail leaders and automotive industry partners to exchange ideas shaping the future of fixed operations.
Stop Over-Discounting: How Intelligent Service Offers Drive Retention and Protect Margin
RETHINKING THE ONE-SIZE-FITS-ALL SERVICE CAMPAIGN At Digital Dealer Conference & Expo 2026 in Detroit, one question took center stage during Inmar Intelligence’s Dealer Tech Live fireside chat: How can dealers protect retention without giving away margin to customers who were already going to return?
Case Study: Frozen Foods Audience Intelligence
Not All “Frozen Food Buyers” Are Created Equal. See what happened when a global frozen foods brand worked with Inmar to put four programmatic audiences to the test. Inmar’s purchase-based Frozen Foodies audience went head-to-head with three other Frozen Food Purchaser segments in the same campaign. The Challenge Reaching “the right audience” isn’t enough. Audience segments may target the same category of shoppers, but that doesn't mean they're built from the same data or deliver the same results.
Why Submission Volume Isn't the Best Measure of Rebate Program Success
Why More Rebate Submissions Don't Always Mean More Success When evaluating a rebate or cash back promotion, many brands instinctively look at one number first: the total number of submissions. At first glance, it makes sense. More submissions must mean more engagement—and therefore a more successful promotion. But that's only part of the story.
P2PI GLP-1 Shopper Summit 2026
SHOPPER BEHAVIOR IS CHANGING, ACTIVATION SHOULD TOO As consumers embark on GLP-1 journeys, their priorities are shifting toward nutrition, wellness, and revised daily routines. These changing behaviors reshape product perceptions, basket composition, and category-level decision-making—ultimately generating new motivations, evolving purchasing priorities, and fresh opportunities for ongoing engagement.
The GLP-1 Holiday Effect: How Changing Appetites Are Rewriting Holiday Shopping
The holidays may still be a season of indulgence, but changing health priorities are influencing what makes it into the cart. In Inmar’s holiday research, 37% of respondents said they or someone in their household was using a weight-loss supplement or appetite-control medication. Among those households, 38% expected smaller meals or portions, 35% anticipated different recipes or meals, and 30% expected to buy less food overall.