Mastering the Mix: Paper vs. Digital Coupon Strategies
In the competitive Consumer Packaged Goods (CPG) landscape, the question isn’t whether to use coupons, but which format will drive the highest ROI. While digital adoption is skyrocketing, paper remains a powerhouse for specific demographics. To maximize growth, brands must understand the unique roles of paper and digital incentives within a unified promotional strategy.
How Brands Can Use Cash Back Incentives to Increase Sales and Customer Loyalty
In a cookieless world where retailers own the lion's share of consumer data, how do brands reclaim the relationship with their shoppers?
2026 Back-to-School Trends Report
Back-to-School isn’t a simple shopping moment anymore; it’s a battle for the basket. Shoppers are planning earlier, locking in decisions before they ever reach the store, and switching faster when value disappears or shows up elsewhere.
2026 Promotion Industry Analysis: Total Industry Coupon Trends & Insights
As economic pressure continues to shape shopper behavior, promotions remain one of the most powerful levers for influencing purchase decisions. But the rules have changed.
Quick Check: Is Your Tray Workflow at Risk?
Tray workflows are designed to create consistency, but many rely on assumptions that can introduce risk over time. This quick check highlights where those assumptions tend to break down.Inmar Renews and Expands Reverse Distribution and Compliance Agreement with Managed Health Care Associates
Inmar Intelligence has renewed and expanded its partnership with MHA to provide pharmacies with integrated returns, recall, and compliance solutions that improve efficiency, regulatory adherence, and revenue recovery.
2026 Rethinking Annual Planning Webinar
Traditional annual campaign plans lock teams in early — and once budgets are approved and campaigns go live, meaningful adjustments are often difficult. But today’s environment doesn’t stand still. Performance signals, consumer behaviors, and market dynamics shift daily. To stay relevant, brands need a more agile approach to campaign planning — one that protects strategic intent while giving teams the flexibility to adapt in-market without rebuilding the plan every time conditions change.EY US unveils Entrepreneur Of The Year® 2026 Southeast Award finalists
Recognizing ambitious leaders who are shaping the future of their industries EY US today announced the finalists for the Entrepreneur Of The Year® 2026 Southeast Award. Now in its 41st year, the Entrepreneur Of The Year® program celebrates the bold leaders who disrupt markets through the world’s most ground-breaking companies, revolutionizing industries and uplifting communities. The program honors entrepreneurs whose innovations drive economic growth and help shape the future of business.