Today’s shoppers are doing more with less. And they’re no longer waiting for brands to grab their attention — they’re seeking out experiences that truly feel personal, relevant, and worth their time.
For marketers, offering a discount or increasing your reach is not enough. You have to know when, where, and how to show up to build trust and loyalty.
In this on-demand webinar hosted by Consumer Brands Association, Tiffani Daniels (General Mills) and Shawn Anne Buttschau (Inmar Intelligence) break down the new consumer mindset and share what it really takes for personalization to perform, connect and scale across different consumers.
Watch the webinar to learn:
- How today’s shoppers are redefining value beyond just price, and what that means for loyalty strategies
- How AI can accelerate personalization (but only when paired with human judgment)
- Why measurement and messaging improvements are key to unlocking more substantial performance gains
Ready to craft a personalization approach that drives results in the short-term and loyalty in the long-term? This webinar will help.
Complete the form at right to watch the webinar.