At Cannes Lions 2025, Inmar Media showed up with a clear agenda: reframe how brands think about media performance. As retail media moves from channel to core strategy, the pressure is on to deliver more. Advertisers want to know when to show up, where to invest, and how to connect media with business outcomes. Cannes gave us the right stage—and the right crowd—to bring that conversation forward.
We anchored our presence with two sessions at Adweek House.
In "The Retail Media Effect Meets the Omnichannel Overhaul", Inmar opened the event by joining executives from Albertsons Media Collective and Unilever to discuss how retail media is influencing campaign strategy. The conversation focused on how marketers are using first-party data to improve coordination across media, merchandising, and measurement. Panelists shared examples of how their teams are planning more collaboratively and tracking results in ways that reflect the full shopper journey.
In our own sponsored session the next day, "Creative Contradictions: How Tension Fuels Innovation," Angela DiLemme, VP of Media Sales, and Cristina Costa, Sr. Sales Director & Head of BevAlc led a sharp, honest discussion about the day-to-day tradeoffs marketers are managing: moving fast without losing clarity, scaling personalization without losing control. The session leaned into the pressure many teams are already feeling and focused on what’s actually helping them move forward.
As Angela put it, "there’s this idea that you have to pick a lane—be a brand campaign or be a performance campaign—but in reality, every impression carries brand value and should be measured accordingly."
Cristina added, "the biggest unlock is treating friction as a starting point instead of a red flag."
Our sense of purpose could be felt in every conversation we had with brands looking for more accountability, retailers exploring new partnerships, and creators who want better alignment between content and commerce.
The most useful conversations centered on getting the basics right. That means clearer measurement, more flexible tools, and tighter alignment between media and creative strategy. Brands are looking for solutions that make their campaigns easier to manage and more effective across channels. That came through in discussions about retail media planning, creator collaborations, and omnichannel performance.
Whether it was MomentsAI driving more precise media timing, or Fitscore helping brands evaluate what’s actually working, Inmar came to Cannes to meet those needs directly.
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