How to Train For an Undefeated Season

Inmar Intelligence | December 12, 2023

People tailgating

Due to inflation, consumers are adjusting their spending habits, particularly for events like the Big Game. Our guide provides insight into current consumer trends and offers strategies for tailoring your promotions accordingly.

A significant 60% of consumers plan to watch the game — with 86% doing so in a group setting — presenting ample opportunities for brands and retailers.

Download our guide to learn about:

  • Consumer viewing behaviors for the game
  • Sources of inspiration for party food
  • Timing for planning and purchasing

As shopper behavior continues to evolve, keeping pace can be challenging. Our guide aims to assist brands and retailers in offering value and achieving a successful season.