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  • Martech
    • Martech Overview
    • Martech For Brands
      • Incentives & Loyalty
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      • Financial Management
    • Martech For Retailers
      • Incentives & Loyalty
      • Retail Media
      • E-commerce
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  • Martech
  • The Essential Role of Customer Loyalty Programs for Grocery Retailers

    Loyalty isn’t just a “nice-to-have” anymore — it’s a must-have. Shoppers today expect personalized experiences and meaningful rewards for their loyalty. For grocery retailers, the right loyalty program can make all the difference. It transforms casual shoppers into devoted advocates, driving growth and building lasting relationships. We specialize in creating loyalty programs that deliver results. Here’s why a strong program matters—and how we can help yours stand out.
    • Read more about The Essential Role of Customer Loyalty Programs for Grocery Retailers
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  • Healthcare
  • American Heart Month: The Role of Pharmacies in Supporting Heart Health

    During American Heart Month, the critical role of pharmacies in cardiovascular care is highlighted. Pharmacies help manage chronic conditions, promote medication adherence, and provide preventive services. Sustainable impact depends on effective revenue cycle management to ensure pharmacies can continue supporting long-term heart health initiatives.
    • Read more about American Heart Month: The Role of Pharmacies in Supporting Heart Health
  • Understanding Market Actions: Returns, Recalls, and Corrections
  • Healthcare
  • Understanding Market Actions: Returns, Recalls, and Corrections

    Pharmaceutical market actions—recalls, withdrawals, and corrections—ensure safety, compliance, and business integrity. Understanding their differences helps manage risks effectively.
    • Read more about Understanding Market Actions: Returns, Recalls, and Corrections
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  • Healthcare
  • Trends to Watch in 2025: JP Morgan Healthcare Conference Recap

    The 2025 JP Morgan Healthcare Conference showcased rapid innovation in life sciences, health systems, retail pharmacies, and technology, emphasizing AI, partnerships, and patient-centered care.
    • Read more about Trends to Watch in 2025: JP Morgan Healthcare Conference Recap
  • DSCSA in 2025
  • Healthcare
  • DSCSA in 2025: Enforcement, Exemptions, and Expectations

    The DSCSA enforces electronic drug tracing in 2025, with phased deadlines and exemptions. Compliance is crucial for manufacturers, distributors, and dispensers.
    • Read more about DSCSA in 2025: Enforcement, Exemptions, and Expectations
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  • Martech
  • Introducing Inmar Media: Smarter Data, Better Media, Stronger Results

    What’s better than two expert teams helping you reach and exceed your campaign goals? One unified team that does it all. We’re thrilled to announce Inmar Media, an evolution of Aki Technologies that combines media expertise with Inmar Intelligence’s unmatched data and analytics. This evolution combines the best of both worlds to deliver campaigns that connect with consumers in smarter, more personalized ways.
    • Read more about Introducing Inmar Media: Smarter Data, Better Media, Stronger Results
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  • Martech
  • 2025 Natural Products Expo West

    This year at Natural Products Expo West in Anaheim, CA, Inmar Intelligence® will be onsite to showcase bold strategies for engaging consumers at every touchpoint — from experiential activations to innovative digital campaigns. Want to learn how Inmar can help you connect with shoppers in more meaningful, impactful ways? Join us at Natural Products Expo West!
    • Read more about 2025 Natural Products Expo West
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  • Martech
  • TikTok’s Blackout: Adapting to a Future of Social Media Uncertainty

    The recent 12-hour blackout of TikTok in the United States disrupted millions of users and the brands that rely on the platform to connect with their audiences. While TikTok’s return offers temporary relief, the event has left an indelible mark on the social media landscape, raising critical questions about the stability of platform dependence and the future of consumer data.
    • Read more about TikTok’s Blackout: Adapting to a Future of Social Media Uncertainty
  • The 2025 Spring Predictions Report
  • Martech
  • The 2025 Spring Predictions Report

    This upcoming spring promises to redefine how consumers shop and make decisions. While cost remains important, it’s no longer the sole driver. Factors like convenience, quality, and seasonality are stepping into the spotlight, creating exciting opportunities for forward-thinking brands and retailers.
    • Read more about The 2025 Spring Predictions Report

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