Get Ready To Create Some Lifelong, Loyal Sports Fans

Grow ticket sales, deepen loyalty, and prove ROI with connected media, loyalty, and a customer data platform (CDP) built for sports teams.

THE CHALLENGE

Every fan is unique — but their behavior is fragmented. Ticket purchases, merchandise, concessions, and sponsorship interactions live across disconnected systems. That fragmentation makes it hard for teams to understand fans holistically, grow their value over time, or demonstrate performance to partners.

At the same time, teams face:

  • Rising fan acquisition costs
  • Media spend that drives one-time transactions
  • Increasing pressure to prove sponsor ROI

THE RESULT?

  • Missed lifetime value across the fan base
  • Limited first-party fan data
  • Media that performs in isolation, not as a growth engine

Sports fan engagement becomes transactional — not compounding.

The Opportunity

Media brings fans in. Loyalty keeps them coming back.
When media and loyalty work together, teams unlock a better growth model:

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Capture First-Party Fan Data at Scale

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Convert Casual Fans into Repeat Attendees

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Monetize Fandom Across Tickets, Merchandise, Concessions, and Partners

The Vision

Together, we can build a connected fan growth engine where every media dollar strengthens loyalty, and every loyalty insight makes media smarter. Growth becomes measurable, repeatable, and scalable.

Watch a 2-minute walkthrough

How

SHIFT FROM ONE-OFF CAMPAIGNS TO A FAN GROWTH ENGINE

Sports teams need more than reach. They need a system that connects fan signals, activation, and measurement into an omnichannel marketing strategy.

Our platform brings media and loyalty together so fan engagement compounds over time — not just game to game.

THE RESULTS

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Activate Demand with Media

High-impact media reaches fans based on behavior, intent, and location — driving awareness, ticket sales, and loyalty enrollment.

Outcome: Stronger acquisition with higher relevance and efficiency.

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Capture First-Party Fan Signals

Loyalty programs capture purchase and engagement data across channels, creating a unified fan profile teams can actually use.

Outcome: Deeper insight into who fans are and how they engage.

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Turn Insight into Smarter Decisions

Fan data continuously feeds back into media activation, improving targeting, creative alignment, and return on spend.

Outcome: Lower acquisition costs and higher performance.

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Reinforce Behavior After Purchase

Post-purchase messaging highlights rewards earned and encourages the next best action — from repeat attendance to in-venue spend.

Outcome: Increased frequency, spend, and retention.

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Measure What Matters

Revenue, fan growth, and engagement are tracked and tied directly to media investment.

Outcome: Clear ROI and confidence in where to scale.

What

A CONNECTED APPROACH TO FAN GROWTH

Our media + loyalty solution is built to support the entire fan journey — from first touch to lifelong support. Fans aren’t static. The system is designed to move them up the ladder.

Fan Segmentation That Drives Revenue

Rookie

New or low-engagement fans

Starter

Occasional attendees and buyers

All-Star

Highly engaged, high-spend fans

Legend

Season members with strong renewal potential

End-to-End Fan Journey

01

Acquire

Media drives awareness, traffic, and sign-ups.

02

Engage

Free-to-join loyalty delivers immediate value through content, points, and access.

03

Convert

Targeted incentives increase ticket sales, merchandise, and in-venue spend.

04

Retain & Grow

Tiered rewards, recognition, and exclusives increase lifetime value.

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Seamless Integrations

  • Ticketing and attendance systems
  • Merchandise and e-commerce platforms
  • Paid media (search, social, mobile, CTV, display, DOOH)
  • CRM and identity resolution
  • Sponsorship and partner activations
  • Customer data platforms
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Measurement You Can Trust

  • Ticket and merchandise revenue
  • Fan enrollment and growth
  • Repeat attendance and spend
  • Revenue per fan
  • Incremental lift from media
  • Loyalty engagement and churn

Every dollar is measurable — and tied to business outcomes.

THE GOAL

Grow single-game ticket sales in a competitive market while improving efficiency.

THE RESULTS

39%

Year-over-year increase in single ticket sales

107K+

Tickets sold, the most in a single season, including multiple sellouts

$26

Cost per acquisition

104MM

Total impressions

500K+

Fans reached

Themed creative delivered:

25% higher CTR and 27% higher ROAS versus average performance
Top-performing themes achieved 54% higher CTR and 43% higher ROAS

Strategic optimization improved efficiency, reduced waste, and proved the value of scaled media investment.

BUILD YOUR FAN GROWTH ENGINE

If you want more than one-time transactions, media + loyalty is how you turn fans into lifelong supporters.