Press

Gender Divide: New Survey Finds Celebrity "Star Power" Has More Influence Over Men than Women

Nationwide Survey from Inmar's Collective Bias Uncovers How Celebrity Endorsements, Peer Recommendations and Online Marketing Channels Impact Consumer Purchasing Decisions

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Three Executives Added to the 2019 Inmar Analytics Forum Speaker Lineup

Today Inmar announced that three keynote speakers have been added to the 2019 Inmar Analytics Forum taking place March 25 - 27, 2019 in Winston-Salem, NC.

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Digital Coupons Continue to be the Fastest Growing Method of Redemption Due to Shoppers' Increased Demand for Convenience

Today, Inmar released insights from its annual Promotion Industry Analysis, including data that highlights how shoppers' preference for convenience and value continue to dominate the coupon industry as they look for ways to save at checkout.

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Inmar Acquires Capital Returns

Inmar announced today that it has entered into an agreement to acquire Capital Returns. Through this acquisition, Inmar will combine the strengths of both companies to continue to drive improvements to pharmaceutical supply chain security, data capture and exchange, and additional regulatory expertise and quality for manufacturers, retailers, long-term care, health systems and wholesalers.

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Inmar Announces All-Star Keynote Lineup for the 2019 Inmar Analytics Forum

Today Inmar announced the first five keynote speakers for the 5th annual 2019 Inmar Analytics Forum taking place March 25 - 27, 2019 in Winston-Salem, NC.

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Inmar's Collective Bias Becomes the First Influencer Marketing Company to Offer CPM Pricing Based On Verified Exposure of Instagram Content

Today, Collective Bias, Inc., the innovative leader in influencer marketing, and an Inmar company, announced that the company is the first in the influencer marketing space to offer a pricing model in which clients only pay for verified influencer post views through Instagram-validated delivery data.

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Kroger and Inmar Announce Strategic Relationship, Including Definitive Agreement for Purchase of You Technology

Inmar and The Kroger Co. today announced a new strategic relationship to drive innovation in digital offer management. The relationship includes the sale to Inmar of You Technology, a digital coupon and digital rebate publishing unit owned by Kroger, in conjunction with a long-term services agreement with Inmar for the continued delivery of digital offer management services to Kroger.

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Inmar Completes Acquisition of IRC to Expand Service Offerings

Today, Inmar announced that it has acquired Innovative Return Concepts (IRC), a provider of returns management software and product processing that serves the grocery sector. The acquisition provides a new layer of service capability to Inmar's grocery supply chain clients and expands the level of service that Inmar provides for grocers across North America.

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Inmar Chairman & CEO Named 2018 Power Player of the Year by the Triad Business Journal

Inmar announced today that Chairman and CEO David Mounts has been named a 2018 Power Player by the Triad Business Journal. The award recognizes leaders from the Triad region of North Carolina who are moving the area's economy forward and championing initiatives that can dynamically change the region's trajectory, according to the publication.

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