Press

Rocking the Supply Chain: Inmar Continues Long Run of Recognition for Excellence

Inmar, Inc. today announced the company has been recognized with two supply chain awards, and Joe Marcaurelle, Senior Manager of Process Improvement at Inmar, has been named to Food Logistics Magazine's 2018 Food Logistics Champions: Rock Stars of the Supply Chain list. The three awards not only continue to underline Inmar's strength in supply chain solutions, but also highlights the first-rate employees who serve Inmar's clients each day.

• Read more about Rocking the Supply Chain: Inmar Continues Long Run of Recognition for Excellence

Inmar Launches LifeInCheck™ Prescription Drug Plan

Inmar announced today the launch of LifeInCheck prescription drug plan, which provides uninsured or underinsured consumers, along with those who have high deductible prescription insurance plans, with easy access to substantial savings on prescription drugs. The new direct-to-consumer membership program offers consumers a monthly or yearly subscription option to ease out-of-pocket expenses on prescription medications.

• Read more about Inmar Launches LifeInCheck™ Prescription Drug Plan

eCommerce Consumer Decision Trees Show National Brands Winning Online

Inmar announced today an innovative offering for retailers and CPG manufacturers: Consumer Decision Trees (CDTs) On-Demand. A subscription-based, online portal, CDTs On-Demand enables easy access to eCommerce CDTs with one click.

• Read more about eCommerce Consumer Decision Trees Show National Brands Winning Online

Inmar's Michele Lemmons, VP, Finance, Named among Outstanding Women in Business

Inmar today announced that Michele Lemmons, VP, Finance, has been named one of the Triad Business Journal's 2018 Outstanding Women in Business.

• Read more about Inmar's Michele Lemmons, VP, Finance, Named among Outstanding Women in Business

Inmar Consumer Drug Take-Back Program Now Operating in 32 States

With the next National Prescription Take-Back Day taking place this Saturday, April 28, Inmar is reporting that their Consumer Drug Take-Back Program has expanded into 32 states -- after just one year in operation.

• Read more about Inmar Consumer Drug Take-Back Program Now Operating in 32 States

83 Percent of Shoppers Report that Coupons Are a Driver for Changes in Purchasing Behavior

Inmar, Inc. announced today findings from the 2018 Inmar Shopper Behavior Study. The annual report highlights shopper promotion preference methods, attitudes toward promotions, and use of coupon and rebates, along with insights into shopper engagement with store loyalty programs and shopping-related technology.

• Read more about 83 Percent of Shoppers Report that Coupons Are a Driver for Changes in Purchasing Behavior

2017 Marks the Demise of Print-at-Home Coupons as Digital Redemption Climbs 67%

For the fifth consecutive year, US consumers' redemption of digital coupons increased by double digits, according to a year-end analysis of CPG coupon activity by Inmar, Inc. In 2017, consumers' digital coupon redemption rose 67%, while marketers increased digital coupon distribution by 38%.

• Read more about 2017 Marks the Demise of Print-at-Home Coupons as Digital Redemption Climbs 67%

Inmar to Integrate Gratafy into Digital Solutions

Inmar announced today that it will be integrating the Gratafy platform into Inmar's digital solutions. With Gratafy's network of over 5,000 restaurant and bar connected point of sale terminals, Inmar's customers will have increased access to promotional capabilities across the hospitality vertical.

• Read more about Inmar to Integrate Gratafy into Digital Solutions

Inmar's Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data

Collective Bias, Inc., today announced prescriptiveIQ™, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ™ determines what kind of content will perform best for campaigns, when to run campaigns, and how well the brand is doing across the category - ultimately leading to more consumer purchase occasions.

• Read more about Inmar's Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data