Inmar Insights: Martech

Protecting Margins Starts with Tackling Retail Deductions

According to PwC’s June 2024 Pulse Survey, 44% of finance leaders say increasing tech to reduce costs is a top priority this year. Yet technology investments often bypass one of the most persistent drivers of hidden margin erosion: retail deductions.

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How Dealership Marketing Software Powers Hyper-Relevance

Customers today expect personalization, especially from businesses they trust with high-value purchases and services like auto sales and maintenance. But for most car dealerships, delivering personalized offers at scale seems impossible without massive marketing teams or endless manual effort.

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Retail Media Real Talk with Andrew Lipsman

At Groceryshop 2025, Inmar hosted a live AMA-style interview between Inmar’s RVP of Sales, Cate Carley and Andrew Lipsman, industry analyst and one of the most trusted voices in retail media.

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Mastering Retail Media: Unlocking the Power of First-Party Data

Retail media is no longer a side channel but rather a critical driver of growth for retailers and brands alike. As data fragmentation and signal loss continue to challenge targeting, first-party data has become the most valuable resource in retail.

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Unifying CPG Teams for Revenue Growth: How Centralized Deductions Management Aligns Sales, Finance, and Operations

In the fast-moving world of CPG, every deduction tells a story- promotions, shipments, retailer relationships, and operational complexity. Yet, when sales, logistics, accounting, and finance teams each see only part of that story, the result is misalignment, inefficiency, and lost revenue opportunities.

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How Predictive Scores Elevate Car Dealership Marketing and Reduce Discount Spend

Car dealerships are under pressure to cut costs while still driving customer retention and service revenue. The biggest area of waste? Blanket discounts.

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Start 2026 With Smarter Audiences

When every impression counts, you need audiences that reflect consumer buying behavior, not assumptions — so your programmatic dollars work harder and perform better

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Future of Adult Beverage Marketing Report

The Adult Beverage category is under more scrutiny than ever. Budgets are tighter, health is a bigger priority, and even loyal buyers are rethinking their choices.

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Category Trends: Snacks

Shoppers aren’t grazing like they used to. They’re picking snacks based on price, health, portion, and purpose — and they’re more selective than ever.

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