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Inmar Insights: Martech

  • Woman and child putting apples into shopping bag. Shopper Evolution and Promotion Revolution: Insights for Grocery
  • Martech

    • Shopper Evolution & Promotion Revolution

    While many shoppers have maintained the habit of making lists before heading to the stores to combat inflation and price increases, on-the-spot or impulse purchase decisions are still happening. And a trend we’ve seen continue to rise over the last couple of years is consumers switching to store brand products. 47% of shoppers said that they had switched to a private label brand on their recent grocery trips. Wondering how you can thwart these new shopper trends?
  • Woman entering credit card information into a mobile device.
  • Incentives & Loyalty

    • What does the future hold for retail media?

    Leah Logan: Expect a shift from retail media standardization to transparency.  As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine where to invest their budgets. While both brands and retailers see standardization at some level as a necessary step in the evolution of retail media, more complex metrics will be needed to provide rationale for how one RMN is differentiated from another.