How to Meet Rising Consumer Needs with Incentives + Media

In today’s competitive landscape, achieving your marketing goals requires the right strategies. CPG marketers face serious challenges — but there’s a powerful strategy to stay ahead: combining media with incentives. Our new whitepaper, "How Promotions and Media Drive Campaign Objectives," delivers the insights you need to turn these challenges into opportunities. Here’s a preview:

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Grocery Impact 2024: Inmar Leads the Conversation on Customer Loyalty and Innovation

Inmar Intelligence recently took center stage at Grocery Impact 2024, sharing valuable insights on customer loyalty, omnichannel engagement, and celebrating leaders shaping the future of grocery retail. This event comes at a pivotal time for the industry, with U.S.

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RMNs and Creators: The Power Duo

Retail Media Networks (RMNs) and the creator economy are both growing quickly, impacting sales and consumer connections. When marketers bring these two together, they can strengthen relationships with customers, unlock new revenue streams, and shape the future of retail media.

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Automated Deductions Management for CPGs

Deductions, also known as chargebacks, happen when retailers or distributors don't pay their invoices in full to CPGs and manufacturers — and the $ can add up fast! That’s why it’s so important to assess them quickly, see if they’re actually valid, and determine if you should push to get that money back. 

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2024 Mid-Year Promotions Trends & Shopper Insights webinar

Consumers are overwhelmed. Will your marketing strategies cut through the noise and support them in their quest for savings? Compared to a year ago, half of consumers are putting more effort into planning their grocery trips. Are you reaching them in the right moments on the right channels as they build their lists?  Shoppers today expect more from the brands and retailers they engage with. How can you earn their favor and their business?

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On-Demand Webinar: The Power of Personalization & The Consumer Effect

Featuring PepsiCo Foods and Forrester Research Guest Speakers Personalization is more than just a trend; it’s one of the most powerful ways to improve consumer experiences and brand loyalty. As consumers increasingly expect tailored interactions across channels, brands are under pressure to deliver relevant, value-driven experiences. Meeting these expectations requires a strategic approach, combining data, creativity, and a deep understanding of consumer needs. 

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A must-read that can help your emerging brand triumph

The retail world is evolving at an unprecedented pace, and emerging brands must stay nimble to thrive. As consumers face financial pressures — and demand seamless, personalized shopping experiences — you must adapt your strategies. Our latest insights will help ensure your brand doesn’t just survive but excels in this challenging market. In this downloadable resource, you'll discover how to shape your brand’s strategy to compete with larger, more established names. Here’s a sneak peek at the valuable information inside:

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Shopper Evolution & Promotion Revolution

While many shoppers have maintained the habit of making lists before heading to the stores to combat inflation and price increases, on-the-spot or impulse purchase decisions are still happening. And a trend we’ve seen continue to rise over the last couple of years is consumers switching to store brand products. 47% of shoppers said that they had switched to a private label brand on their recent grocery trips. Wondering how you can thwart these new shopper trends?

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What does the future hold for retail media?

Leah Logan: Expect a shift from retail media standardization to transparency.  As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine where to invest their budgets. While both brands and retailers see standardization at some level as a necessary step in the evolution of retail media, more complex metrics will be needed to provide rationale for how one RMN is differentiated from another. 

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