Inmar Acquires Canada-based Millennium Process Coupon, Inc.

Inmar, a company that operates collaborative commerce networks, today announced its acquisition of Saint John, New Brunswick-based Millennium Process Coupon, Inc. (MPC).

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Transitional Care: From the Hospital to the Home

One of the greatest issues with patient transition from the hospital to home is the susceptibility to adverse medication events (ADEs). Almost two-thirds of post-discharge ADEs result from misuse of medication — many that are life-threatening and result in hospital readmissions.

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Inmar and NCR — A Relationship Benefitting Many

Helping retailers and manufacturers navigate the digital promotion landscape so they can better engage shoppers with more relevant offers is something Inmar has focused effort on for years. This initiative to facilitate adoption of paperless, digital coupons took a major step forward last week with finalization of a new strategic relationship between Inmar and NCR.

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What the New DOT Rule Means to the Supply Chain

The US Department of Transportation (DOT) has released a final rule that addresses driver fatigue and revises the hours-of service safety requirements for commercial truck drivers as well as change to the restart time, which now must include two overnight periods (1:00 a.m. to 5:00 a.m.) during the 34 consecutive hour break.

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From Big Marketing to Big Data: How Obama Used the Power of Technology to Win the Presidential Election (Again)

The idea of mobilizing smaller sum donations from far more numerous voters is a perfect proxy for loyalty programs. Most programs focus on the top contributors, but what we know is that even tiny changes in the uncommitted group can swing numbers dramatically. And that is exactly what we plan to do for our clients.

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Volatility is the new normal

We all got a bit of good news a couple of weeks ago with the most recent jobs numbers. At 7.8%, unemployment is now at the lowest level we've seen in a few years. We've found that changes in unemployment are predictive of coupon redemption, explaining over 65% of the changes. So a decline in coupon redemption was expected … but not a 22.9% decline! But that's exactly what we got, with declines in redemption across both food (-22.3%) and non-food (-23.9) categories and with every major coupon distribution vehicle.

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Don't Forget the Escheat!

There are a lot of ways to ruin a good rebate and wreck the opportunity to realize some serious ROI. You can make submission requirements so difficult that shoppers don't want to participate; you can be slow in delivering rewards to the point that the buyer's "positive brand experience" never really happens; or you can fail to execute effective escheat management. What was that last one, again?

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E-commerce and Transportation Management

As use of the Internet has become more prevalent in our daily lives in past 15 years, parcel shipping has been quietly doing the same. The growing popularity of eCommerce means that more people than ever are purchasing goods online rather than going to brick and mortar stores. According to comScore, inc. (on their website www.comScore.com), there has been a 39% increase in the last five years of consumers purchasing online. This relatively dramatic shift is forcing shippers to adapt their supply chains to the new ways in which we consumers buy goods.

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Conscientiously Combat Coupon Fraud

  Coupon counterfeiting and fraud are growing challenges for promotion sponsors. Despite the industry's collective best efforts, identified incidents of fraud have doubled in each of the last three years. Industry-wide, manufacturers are dealing with an annual negative financial impact reaching into the millions. And that's just from counterfeit paper coupons.

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