Envisioning Grocery Retail When It’s Dominated by E-commerce

The coronavirus is transforming grocery e-commerce -- and the entire grocery industry -- almost overnight. While online grocery shopping was expected to make sizable gains against traditional brick & mortar retail in 2020 the tremendous, and unforeseen, spike in online activity has invalidated even the most optimistic growth expectations voiced prior to the onset of the pandemic.

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Options and Opportunities for Grocery Retailers Operating without E-commerce

Online orders have risen rapidly worldwide as internet users are quickly acclimating to social distancing and the enforcement of quarantine policies. US grocers are feeling the effects as well, with some chains reporting that their online orders have doubled or tripled in the past week. 

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Protecting Against Overstocks in the Midst of a Pandemic

Even as shoppers continue clearing store shelves of certain staples, albeit somewhat more slowly than when the panic buying first began, changes in shopper behavior have real potential to create overstocks and allow for product expirations in many categories. With the challenge of addressing out-of-stocks foremost in the minds of trading partners, it seems almost counter-intuitive to be concerned with overstocks but the likelihood of their occurrence, and their cost to business, is very real and demands immediate attention.

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Communicating with Care: Three Principles for Effective Messaging During the COVID-19 Pandemic

In these challenging times, it’s essential that advertisers recognize and fully appreciate that the recipients of their messages are not just consumers; they’re human beings seriously impacted by terrible circumstances. Therefore, the messaging and promotions that advertisers deliver now, and in the coming months, must demonstrate sympathy, express empathy and provide genuine helpfulness to audiences very much in need of meaningful support. 

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Online Shopping Behavior in March: What Can We Learn About Consumer Mindsets During COVID-19?

One full month into social distancing, we re-visited online shopping behaviors of Americans to understand how their priorities have shifted as social distancing becomes an ever-present reality. Scroll down to learn more about online shopping behaviors we observed across our brand and retailer ecosystem during March.    Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.   

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Liquidation and Secondary Market Update - 4/3/2020

 

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A Thank You, Thank You, Thank You to All Those Helping Battle the Coronavirus

We should all take time to thank the many organizations and companies that are stepping up and making an impact in the battle against this devastating pandemic. In the midst of so much heartbreak, there are countless examples of groups and businesses rising to the occasion and providing critical support and assistance to those individuals and initiatives most in need. 

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What U.S. Grocers Can Learn From China's Pandemic Experience

As the coronavirus pandemic continues spreading across the globe, each passing day seems to offer a new, vastly different version of reality. In the midst of constant upheaval, there’s a high degree of uncertainty, especially for the essential businesses in the U.S. now dealing with operational impacts of the virus. Fortunately, there are clues as to what’s on the horizon. The surest signs come from events that have already taken place in other countries, particularly China.

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Engagement is the Key to Being a True Influencer

2019 was a year of authentic storytelling and engagement for influencers. The movement from follower count to really connecting with followers and making a difference in their lives showed in the content that was produced for the Social Fabric Community. Engagement and communicating with followers on social media channels builds that trust and ability to influence an audience, as well as the consistent creation of content that is authentic, visually appealing and highly creative. As many campaigns exemplified this, there are a few that stood out. 

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