Press

Inmar Analytics Research Finds Opportunities for Food Marketers to Increase Shopper Activation

Today, Inmar announced findings from Inmar Analytics' 2018 Mid-Year Promotion Industry Analysis that offer food marketers opportunities to evaluate current promotion strategies and make updates based on consumers' coupon redemption in the first half of 2018.

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Inmar Expands Executive Team with Appointment of Two Client Development Leaders

Inmar announced today the expansion of its executive team with the appointment of Jennifer Mauldin as President and Chief Client Officer, and John Gibson as President, Client Development.

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Inmar Analytics: Load-to-Card Offers Achieve Record High Redemption

Today, Inmar announced findings from Inmar Analytics' 2018 Mid-Year Promotion Industry Analysis. Inmar's proprietary data revealed a continued trend of Load-to-Card coupons becoming more widely adopted by marketers and shoppers alike, with increases in distribution volume (38 percent) and redemption volume (35 percent) driving a record redemption rate of 7.07 percent in the first half of the year.

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Inmar's Collective Bias Takes a Stand Against Influencer Marketing Fraud

Today, Collective Bias, Inc., the leader in influencer marketing, and an Inmar company, announced the company's stand against influencer marketing fraud through implementing various safeguards to guarantee that all influencer content abides by brand guidelines and drives authentic results.

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Inmar's New EBT Processing Platform Brings Digital Innovation and Modernization

Today, Inmar announced EBT Empowered™, the next generation of EBT processing technology. Utilizing proven, web-based technology that features high security and scalability, EBT Empowered will offer superior EBT processing and can be adapted for future innovations such as mobile EBT and online purchasing. The platform design will not only focus on processing and settlement enhancements, but will also offer ways the government can engage with EBT shoppers.

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Inmar Exits Print-at-Home Market as Load-to-Card Redemption Climbs 67%

Inmar announced today that the company is discontinuing its Print-at-Home (PAH) offering and re-allocating resources to Load-to-Card promotions, which are showing significant growth. Load-to-Card redemption volume climbed 67 percent in 2017 and more than doubled from Q1 2016 to Q1 2018 (+134 percent).

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Rocking the Supply Chain: Inmar Continues Long Run of Recognition for Excellence

Inmar, Inc. today announced the company has been recognized with two supply chain awards, and Joe Marcaurelle, Senior Manager of Process Improvement at Inmar, has been named to Food Logistics Magazine's 2018 Food Logistics Champions: Rock Stars of the Supply Chain list. The three awards not only continue to underline Inmar's strength in supply chain solutions, but also highlights the first-rate employees who serve Inmar's clients each day.

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Inmar Launches LifeInCheck™ Prescription Drug Plan

Inmar announced today the launch of LifeInCheck prescription drug plan, which provides uninsured or underinsured consumers, along with those who have high deductible prescription insurance plans, with easy access to substantial savings on prescription drugs. The new direct-to-consumer membership program offers consumers a monthly or yearly subscription option to ease out-of-pocket expenses on prescription medications.

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eCommerce Consumer Decision Trees Show National Brands Winning Online

Inmar announced today an innovative offering for retailers and CPG manufacturers: Consumer Decision Trees (CDTs) On-Demand. A subscription-based, online portal, CDTs On-Demand enables easy access to eCommerce CDTs with one click.

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