Student teams from universities across the globe will compete in this year’s Wake Forest University School of Business Marketing Analytics Summit. The Marketing Analytics Summit, held in conjunction with the Inmar Analytics Forum, is a student-run competition that offers both graduate and undergraduate students the opportunity to apply their marketing skills and creativity to real-world business challenges. This is the 26th year for the competition, with teams competing for a prize purse of $50,000.
The cases on which the teams will compete integrate complex data sets similar to those seen in number of industries and positions. This year, eight graduate teams and six undergraduate teams will complete.
Graduate teams come from: Brigham Young University, Hong Kong University of Science and Technology, Michigan State University, Penn State, University of Missouri-Kansas City, University of Rochester, Wake Forest University School of Business and Washington University in St. Louis.
Undergraduate teams come from: Drexel University, Universidad Panamericana, Utah State, Wake Forest University School of Business and the Wharton School of the University of Pennsylvania.
The Inmar Analytics Forum is an annual event, held in Winston-Salem, NC, that brings together business professionals from the Promotion, Healthcare and Supply Chain industries to explore how data can be employed to drive conversion, create operational efficiencies and bring about improved business and patient outcomes. Offering attendees a variety of educational sessions featuring senior subject matter experts and world-class thought leaders, the Forum is an interactive information exchange delivering real insight into developing data-based solutions to today’s business and healthcare challenges. The Inmar Analytics Forum holds a unique place in the meeting space because of its focus on the practical application of data analytics and the attention given to using data to stimulate collaboration between manufacturers, retailers and healthcare providers/systems.