How will promotion activity from 2015 influence the industry in 2016? That question, and others, will be answered when Inmar presents its annualPromotion Industry Analysis at 2:00 p.m., Eastern Time, on Thursday, January 28, and again on Tuesday, February 2. The hour-long webinar will deliver top-line metrics on coupon activity from last year and provide informed perspective on coupon-related shopper behavior.
Hosted by Inmar’s Promotion Analytics team, the program will look back at a number of key issues, including:The coupon distribution methods favored by marketers.Changes in offer values and redemption periods and the effect on redemption.Shift in share of redemption for promotion methods – including digital vs. paper.The influence of promotions on shoppers and their decision-making.
This special webinar is a unique opportunity for attendees to gain real insight into what is shaping promotional programming as well as the effect these current strategies are having on shoppers and the implications going forward for brands, retailers and shoppers.
To reserve your spot for this “don’t miss!” presentation,click here.