The 2016 Inmar Analytics Forum, taking place April 12-14 in Winston-Salem, NC, will offer more than 50 informational sessions across three industry tracks — Promotion, Supply Chain and Healthcare. Within the Promotion industry track, there will be four Focus tracks:Shopper Analytics – Examining shopper behavior related to promotion use, the tools available to measure shopper behavior and the role of shopper analytics in promotion planning and executionPromotion Analytics – Scrutinizing the influence of promotions in driving business, the dynamics of effective promotions and the insights promotion analytics can bring to the overall marketing planPartnerships in Trade Promotions – Analyzing the construct of successful trade promotions, the means  to, and benefits of, coordinating trade promotions with other shopper engagement initiatives and the future of trade promotions as a marketing toolFuture of Promotions – Exploring how promotions will be used to meet the future needs of shoppers, the  elements that will influence their physical form and distribution function and the ultimate position of promotions in the marketing mix
The Inmar Analytics Forum is singularly dedicated to exploring the practical application of analytics to drive engagement, enhance market penetration and grow revenue. The Forum will deliver real insight into developing data-based solutions to the challenges faced by business in today’s marketplace. So, make plans now to attend.
To register for the 2016 Inmar Analytics Forum, clickhere.
And, remember there is no cost to attend for qualified manufacturers, retailers, health systems and academia.

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