The CurrentC mobile payment platform from Merchant Customer Exchange (MCX) rolled out in Columbus, OH earlier this month. CurrentC enables users of this new app able to easily acquire digital offers from manufacturers and redeem them at CVS and Walmart stores. Inmar was responsible for aggregating the content available at rollout and is actively working with manufacturers to make even more coupons available to CurrentC users, enabling participating clients to take advantage of this opportunity to engage with the growing base of shoppers adopting mobile payments.
Access to individual brand offers that are redeemable through a mobile payment app at multiple retailers distinguishes CurrentC from other platforms currently in the mobile commerce space. The CurrentC app is available for download from the both the App Store and Google Play.
In addition to providing MCX with content, Inmar will provide this retailer-owned mobile technology group with offer management services and processing and settlement solutions. MCX’s owner-members include leaders in the big-box, convenience, pharmacy, grocery and specialty-retail categories. Collectively, the companies that comprise the consortium operate more than 110,000 locations and process more than $1 trillion in payments annually.
To learn more about distributing promotional offers through the CurrentC mobile payment platform, contact your Inmar Account Manager or Client Value Manager.