2026 Annual Promotion and Shopper Behavior Trends

A Look Back at a Tumultuous Year and What It Means for What’s Next: After an unpredictable year, 2025 reshaped how shoppers think about value, loyalty, and where, and how, they spend. Economic volatility, shifting priorities, and constant choice pressure pushed shoppers to reevaluate brand relationships. For smaller and emerging CPG brands, these shifts created both new challenges and new opportunities to stand out without the budgets or scale of larger competitors.

• Read more about 2026 Annual Promotion and Shopper Behavior Trends

NADA Show 2026

At NADA Show 2026, we’re showcasing how intelligent, automated service marketing can reshape dealership profitability.

• Read more about NADA Show 2026

Inmar Intelligence Expands Leadership in Adult Beverage with New Category Head and Enhanced Retail Partnerships

Inmar Intelligence, a leader in technology-driven solutions, today announced the hiring of Emma Versaw as Regional Vice President, Head of Adult Beverage, reaffirming and expanding its commitment to the Adult Beverage category.

• Read more about Inmar Intelligence Expands Leadership in Adult Beverage with New Category Head and Enhanced Retail Partnerships

Making the Most of Every Moment at P2P Live and Expo 2025

At this year’s P2P Live and Expo 2025, Inmar Intelligence showed what it means to make every moment and connection count.

• Read more about Making the Most of Every Moment at P2P Live and Expo 2025

Gratitude at Work to Fuel Employee Connection and Growth

Gratitude at work is more than courtesy, it is a performance instrument that synchronizes teams, strengthens trust, and amplifies results. When organizations practice intentional recognition, engagement increases, turnover declines, and collaboration becomes easier and more effective. 

• Read more about Gratitude at Work to Fuel Employee Connection and Growth

How Dealership Marketing Software Powers Hyper-Relevance

Customers today expect personalization, especially from businesses they trust with high-value purchases and services like auto sales and maintenance. But for most car dealerships, delivering personalized offers at scale seems impossible without massive marketing teams or endless manual effort.

• Read more about How Dealership Marketing Software Powers Hyper-Relevance

Supporting Veterans in the Workplace through Gratitude and Giving

Veterans Day offers a moment to pause, to reflect on courage, service, and the quiet strength of those who have dedicated their lives to something greater than themselves. It is also a reminder that the values forged through service — leadership, integrity, teamwork, and resilience — are the same ones that help build strong communities and workplaces today.

• Read more about Supporting Veterans in the Workplace through Gratitude and Giving

Retail Media Real Talk with Andrew Lipsman

At Groceryshop 2025, Inmar hosted a live AMA-style interview between Inmar’s RVP of Sales, Cate Carley and Andrew Lipsman, industry analyst and one of the most trusted voices in retail media.

• Read more about Retail Media Real Talk with Andrew Lipsman

Balancing Innovation and Access to Redefine Shopper Engagement at ACP

At this year’s Association for Couponing Professional’s 2025 Conference for Coupon and Promotions, one theme rang clear across every conversation: the need for balance — between policy and innovation, fairness and efficiency, and short-term savings and long-term shopper trust.

• Read more about Balancing Innovation and Access to Redefine Shopper Engagement at ACP

Mastering Retail Media: Unlocking the Power of First-Party Data

Retail media is no longer a side channel but rather a critical driver of growth for retailers and brands alike. As data fragmentation and signal loss continue to challenge targeting, first-party data has become the most valuable resource in retail.

• Read more about Mastering Retail Media: Unlocking the Power of First-Party Data