Thought Leadership on Promotions

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Recognizing an ‘Opportunity Gap’ for CPG Growth

While declining coupon use has challenged marketers during the last several quarters, there’s no evidence to suggest that shoppers have lost interest in making their budgets go further and saving [...]

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Macro Trends Reshaping Food Retailing

In 1988 Walmart forever changed the world of food retailing by opening the first Supercenter in Washington, Missouri. Since then other alternative formats and channels such as Dollar (Extreme [...]

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The 2016 Inmar Analytics Forum: A Multi-faceted Discussion

If you were not unable to join us for the 2016 Inmar Analytics Forum, I encourage you to seek out a colleague or peer who participated and ask about their experience. My expectation is that [...]

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See You in Winston.

The Inmar Analytics Forum is approaching quickly – it’s taking place April 12-14 here in Winston-Salem – and if you’re not one of the more than 750 registered to attend, I urge you to [...]

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What’s Old is New. Again.

Inmar has the solutions and insights retailers and manufacturers need to develop and deploy strategies that address the current industry-state -- and the future we are already anticipating.

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Listen to the Data; It’s Trying to Tell You Something.

Inmar has acquired Willard Bishop — a Chicago-based research and analytics firm with 40 years' experience in the consumer packaged goods and retail industries.

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Creating Success in a Growth Economy

Given the current state of the economy and the accelerating evolution of shopper behavior, marketers must focus on using promotions to achieve overall brand objectives and not be overly concerned [...]

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Firing Across the Synapse

Even as the interdependence between shopper marketing and brand marketing increases, deltas remain between the disciplines that must be bridged in order for marketers to create the omni-channel [...]

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Tacking Into the Wind in Freshening Seas

Some of the data coming out of Inmar’s recent Mid-year Promotion Industry Analysis webinar was not what we’d hoped to hear. Our research found coupon distribution down -0.9 percent in [...]

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Elevating Trade Promotions Within the Marketing Mix

Annual trade promotion spending in the U.S. currently represents 15 to 20 percent of gross sales for most CPGs and all indications are that this expenditure is going to increase as manufacturers [...]

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Coupons Aren’t Subsidies; They’re Catalysts.

Promotions generate awareness, create interest and drive trial. But that's only part of the "coupons as catalysts" story. Our research from the first quarter of 2015 shows coupons significantly [...]

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Engagement. Listening. Loyalty.

Purchase history is an excellent means to predict what a shopper may buy ‰ÛÒ until they don't. The start of a new diet, the arrival of a baby, the return home of a recent college grad or the [...]

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Marketplace stability creating opportunity – For those willing to innovate

The coupons trends portion of Inmar’s promotion industry analysis for 2014 points to stability within the coupon sector. The top-line numbers, i.e. distribution, redemption, etc. were close [...]

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Predictive analytics offers retailers a true competitive advantage

At Inmar, we see the use of predictive analytics as determining who will be the "winners" going forward. Agree or disagree?

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A “New View” for Understanding the Impact of Promotions

After more than 34 years' working with the nation's largest and best known manufacturers, Inmar remains committed to developing the products and services our clients need to effectively manage, [...]

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Digital Promotions Motivate Shoppers Across All Generations

It's become an understatement that the convenience and influence of digital offers are irrevocably changing the promotion landscape.

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Third-Party Redemption Validation – Still Relevant in Both a Paper and Digital World

Is redemption validation needed in a digital world? If a single vendor provides both the platform, as well as the clearing and settlement, how can both the CPG and retailer “inspect what they [...]

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Data Show Coupons Becoming More Available, More Places

There are more techniques for promotion than ever as marketers seek to understand how shoppers will engage with new digital, mobile and social technologies.

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Coupon Settlement – More Than a Commodity.

While it's easy to characterize settlement as simply an accounting function, (and always appropriate to consider cost), there are much broader and more business-critical aspects that must be [...]

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Millennials: Like a lot of shoppers, only different.

Inmar's recent "Mining for Millennials" consumer panel was a very candid conversation with six individuals – all under the age of 35. While reinforcing some already established perspectives, the [...]

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Meeting the Demand for Personalization

Shoppers want convenience. They have moved from a mindset of effort to one of expectation and that expectation is for a personalized saving and shopping experience that is both faster and "smarter."

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Voice of Customer – It’s Never Been More Important

This year’s Inmar Forum brought a host of top speakers to Winston-Salem, including Andreas Weigend (formerly the chief data scientist at Amazon), Peter Fader from the Wharton School, John [...]

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Paper Coupons: Enhancing In-Store Customer Engagement

A couple of weeks ago, Inmar distributed a press release announcing a one percent increase in overall coupon redemption for the third quarter of 2013. (The text of that release is included in [...]

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Mitigating Against an Excessive Mindset

It’s still happening – at retail locations everywhere. Consumers are arriving at checkout with a basket overflowing with a select assortment of carefully chosen items and fistful of coupons [...]

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Inmar Shopper Behavior Survey – My Take.

Hopefully, by now, you’ve heard Devora Rogers, Inmar’s Sr. Director, Retail Marketing Insights, present the results of Inmar Analytics’ recent shopper behavior survey. Conducted in February, the [...]

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The Inmar Coupon Trends Report: New Data. A New Perspective.

Hopefully, you were among the more than 300 attendees at our recent webinar, “2012 Coupon Trends – Insights and Analysis.” This is our 25th year publishing coupon data for the entire industry, [...]

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Big data analytics — huge opportunity; no small effort.

You’re hearing the term “big data” used more and more frequently by more and more people – in business, in academia and even in the arts. So why, now, is there this seemingly [...]

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Volatility is the New Normal

We just released our third quarter coupon trends numbers and, honestly, the numbers caught me a little off guard. For about a decade, coupon redemption was holding a pretty steady drumbeat, [...]

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Who has the power

Who really has the power in the “purchasing relationship?” Is it the retailer because it has the closest, most immediate connection to the consumer? (Perhaps, even the neighborhood store itself?) [...]

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Getting Ahead of the Curve on Over Redemption

Q: When does good, solid response to a coupon promotion become “over redemption?”  A: Any time an offer exceeds performance expectations – regardless of why. Sure, strong sales can ease the bite. [...]

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It’s about convergence

As the popularity of digital promotions grows among both consumers and providers, the debate (argument?) over traditionally-delivered paper coupons versus digital and print-at-home is [...]

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Managing in a Manic Marketplace

Forecasting coupon redemption is a completely different exercise today than it was just a few short years ago. The economic downturn, the advent of technology and a new “deal sharing” mindset [...]

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Optimization Versus Overreaction

Coupon redemption was down more than seven percent in Q1 2012 as compared with the same period last year – due largely to a pullback in coupon distribution in Q4 2011. This pullback was driven, [...]

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Understanding Trends, Recognizing Opportunities

Inmar has now published its 2011 Coupon Trends Overview — analyzing coupon distribution and redemption activity for CPGs during the last calendar year.  The document points to increased [...]

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Marketing Smart to those Living Smart

In 2011, coupon redemption continued to increase, even while distribution and offer values were down. Consumers remain aggressive in acquiring and redeeming offers that are both appealing and [...]

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