Millennial moms are more likely to provide opinions and recommendations. They cite themselves as “key advisors” among their circle of friends. And, by the way, they have a lot of friends — 24 [...]
Thought Leadership on Promotions
While declining coupon use has challenged marketers during the last several quarters, there’s no evidence to suggest that shoppers have lost interest in making their budgets go further and saving [...]
If you were not unable to join us for the 2016 Inmar Analytics Forum, I encourage you to seek out a colleague or peer who participated and ask about their experience. My expectation is that [...]
Inmar has acquired Willard Bishop — a Chicago-based research and analytics firm with 40 years' experience in the consumer packaged goods and retail industries.
Annual trade promotion spending in the U.S. currently represents 15 to 20 percent of gross sales for most CPGs and all indications are that this expenditure is going to increase as manufacturers [...]
The coupons trends portion of Inmar’s promotion industry analysis for 2014 points to stability within the coupon sector. The top-line numbers, i.e. distribution, redemption, etc. were close [...]
At Inmar, we see the use of predictive analytics as determining who will be the "winners" going forward. Agree or disagree?
After more than 34 years' working with the nation's largest and best known manufacturers, Inmar remains committed to developing the products and services our clients need to effectively manage, [...]
It's become an understatement that the convenience and influence of digital offers are irrevocably changing the promotion landscape.
Is redemption validation needed in a digital world? If a single vendor provides both the platform, as well as the clearing and settlement, how can both the CPG and retailer “inspect what they [...]
There are more techniques for promotion than ever as marketers seek to understand how shoppers will engage with new digital, mobile and social technologies.
Inmar's recent "Mining for Millennials" consumer panel was a very candid conversation with six individuals – all under the age of 35. While reinforcing some already established perspectives, the [...]
This year’s Inmar Forum brought a host of top speakers to Winston-Salem, including Andreas Weigend (formerly the chief data scientist at Amazon), Peter Fader from the Wharton School, John [...]
A couple of weeks ago, Inmar distributed a press release announcing a one percent increase in overall coupon redemption for the third quarter of 2013. (The text of that release is included in [...]
Hopefully, you were among the more than 300 attendees at our recent webinar, “2012 Coupon Trends – Insights and Analysis.” This is our 25th year publishing coupon data for the entire industry, [...]
You’re hearing the term “big data” used more and more frequently by more and more people – in business, in academia and even in the arts. So why, now, is there this seemingly [...]