Inmar will present its annualPromotion Industry Analysis on Thursday, January 28, and again on Tuesday, February 2, with both programs beginning at 2:00 p.m. Eastern Time. The hour-long webinar will deliver a critical, top-line perspective on coupon industry activity from 2015 and explore coupon-related shopper behavior.
Hosted by Inmar’s Promotion Analytics team, the program will look back at a number of key issues, including:What methods did marketers favor in terms of coupon distribution?
Did offer values and redemption periods grow or shrink? And, what was the effect on redemption?
Which methods saw a change in their share of redemption? How did digital compare with paper?
How did promotions influence shoppers and their decision-making?
You won’t want to miss this opportunity to gain real insight into what is driving promotional programming, the influence of current strategies on shoppers and the future implications for brands, retailers and shoppers.
To reserve your spot for this “must attend” presentation, click here.