Inmar will present its annual year-end coupon trends report on Thursday, February 5, and again on Tuesday, February 10, with both programs beginning at 2:00 p.m. Eastern Time. The webinar, “2014 Coupon Trends, Insights and Analysis,” will present data from the 2015 Inmar Coupon Trends Report and Inmar shopper behavior research. The program will examine critical topline coupon industry activity and coupon-related shopper behavior.
Presented by Inmar Analytics, the program will explore a number of issues, including:How aggressive were marketers in terms of coupon distribution?What happened with offer values and redemption periods? And, was there a pay off?Which methods gained share of redemption? How did digital compare with paper?What’s motivating shoppers and how committed are they to coupons as a savings strategy?
In addition, the presentation will offer insights as to what is driving promotional decision-making, the influence of current strategies on shoppers and future implications for brands, retailers and shoppers. This is Inmar’s 27th year reporting out to the industry on the coupon activity and shopper response shaping the marketplace. To reserve your spot for this “must attend” presentation,click here.For more information, call today at (866) 440-6917 or email

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