From First Buy to First Choice - Key Takeaways from Advertising Week 2026 at Adweek House

WHAT REALLY WINS LASTING SHOPPER LOYALTY? Winning a shopper's attention is one thing, but earning their next purchase is another. At Adweek House: Advertising HQ 2026 in New York City, Inmar's Group Vice President of Omnichannel Strategy, Angela DiLemme, joined the conversation in a group chat session titled "From First Buy to First Choice" to explore how brands and retailers can build lasting shopper preference as algorithms, AI, and evolving consumer expectations reshape the path to purchase.

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Serving Up a Recipe for Growth: GroceryShop 2026 Recap

THE BEST RECIPES START WITH THE RIGHT CONVERSATION Our visit to Groceryshop 2026 is complete, and after three days of conversations surrounding AI, retail media, adapting to changing consumer expectations, and value within reach, a clear theme emerged: growth is about intentionally finding the right mix of ‘ingredients.’

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How Inventory Visibility Can Reduce Pharma Returns

Better inventory visibility helps retailers and health systems spot expiry risks, shortages, and shifts in demand while there’s still time to act. By pairing industry benchmarks with location and product level data, organizations can make smarter inventory decisions and reduce avoidable pharmaceutical returns.

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Winning Today's Holiday AlcBev Shopper

Holiday demand is creating opportunities for adult beverage brands, but shoppers are becoming more selective about what they buy, what feels worth the spend and which brands make it into their baskets. In fact, 76% of adult beverage shoppers remain open to trying different brands or products, and 60% know which type of beverage they want before they've selected a specific brand.

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Reimbursement Is Becoming More Complicated Than the Claim

Pharmacy reimbursement is becoming more complex as new payment models reshape financial outcomes. Explore why understanding the full revenue story beyond the claim is essential for improving visibility, reconciliation and financial performance.

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Fixed Ops Roundtable Recap: How Dealers Can Drive Retention Without Giving Away Margin

How do you improve service retention without sending more offers, giving away more margin or spending more on marketing? That question was at the center of Inmar Automotive’s recent conversation on Ted Ings’ Fixed Ops Roundtable, a community that brings together dealership operators, retail leaders and automotive industry partners to exchange ideas shaping the future of fixed operations.

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Stop Over-Discounting: How Intelligent Service Offers Drive Retention and Protect Margin

RETHINKING THE ONE-SIZE-FITS-ALL SERVICE CAMPAIGN At Digital Dealer Conference & Expo 2026 in Detroit, one question took center stage during Inmar Intelligence’s Dealer Tech Live fireside chat: How can dealers protect retention without giving away margin to customers who were already going to return?

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Case Study: Frozen Foods Audience Intelligence

Not All “Frozen Food Buyers” Are Created Equal. See what happened when a global frozen foods brand worked with Inmar to put four programmatic audiences to the test. Inmar’s purchase-based Frozen Foodies audience went head-to-head with three other Frozen Food Purchaser segments in the same campaign. The Challenge Reaching “the right audience” isn’t enough. Audience segments may target the same category of shoppers, but that doesn't mean they're built from the same data or deliver the same results.

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Why Submission Volume Isn't the Best Measure of Rebate Program Success

Why More Rebate Submissions Don't Always Mean More Success When evaluating a rebate or cash back promotion, many brands instinctively look at one number first: the total number of submissions. At first glance, it makes sense. More submissions must mean more engagement—and therefore a more successful promotion. But that's only part of the story.

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