Getting your product on the shelf is a major milestone. Getting shoppers to notice it, try it, and come back for more is the next challenge.
For emerging CPG brands working with limited budgets, every marketing dollar counts. Knowing which shoppers to target, where to invest, and how to measure success can make all the difference in driving retail growth.
Watch How to Drive Trial at Retail: Strategies to Invest Smarter, Prove Incrementality and Scale What Works to hear experts from Inmar Intelligence, Startup CPG, and Ithaca Hummus, alongside fractional CMO and CPG marketing consultant Janice Greenwald, share practical approaches to driving trial, improving sales velocity, and making smarter marketing investments.
What You'll Learn
- How to prioritize retail media, digital coupons, and in-store demos to drive trial with limited budgets.
- How to use shopper purchase signals to reach the right consumers and choose offers that encourage first-time and repeat purchases.
- How to measure campaign performance beyond immediate sales, using cost per unit moved, incremental lift, and repeat purchase behavior to guide future investments.
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