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  • Martech
    • Martech Overview
    • Martech For Brands
      • Incentives & Loyalty
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      • Financial Management
    • Martech For Retailers
      • Incentives & Loyalty
      • Retail Media
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  • Inmar Media and Social Media Week 2026 event banner with dates and NYC location alongside images of attendees interacting with puppies at an activation
  • Martech
  • Social Media Week 2026

    COMMERCE UNLEASHED AT SOCIAL MEDIA WEEK Social feeds move fast, and audiences decide in seconds what earns their attention and trust. Brands need creator strategies that feel real and drive measurable impact across the path to purchase—and that’s where Inmar Social Creator Solutions comes in. We connect authentic creator storytelling with retail media, transaction data, and closed-loop measurement to help brands turn attention into real commerce outcomes.
    • Read more about Social Media Week 2026
  • Returns are under new pressure
  • Healthcare
  • Drug Shortages and Recalls Are Raising the Stakes for Returns

    Drug shortages and recalls are no longer isolated disruptions. They have become persistent features of the pharmaceutical supply chain, affecting how pharmacies manage inventory, respond to safety issues and protect financial performance.
    • Read more about Drug Shortages and Recalls Are Raising the Stakes for Returns
  • Inmar Intelligence and Shoptalk graphic with a woman whispering to a surprised man, promoting Retail Media Confessions special edition from Shoptalk
  • Martech
  • Retail Media Confessions: Special Edition from Shoptalk

    What happens when you take Retail Media Confessions off the virtual screen and into the halls of one of the industry’s biggest stages? At Shoptalk, we expected the conversation to be dominated by AI agents and bold predictions about the future of retail media. And while those themes were certainly present, what we uncovered in candid, off-the-cuff conversations told a more nuanced story. One grounded in both what’s next and what needs to happen now.
    • Read more about Retail Media Confessions: Special Edition from Shoptalk
  • Inmar Intelligence graphic on healthcare marketing beyond traditional media with smartphone showing a live video stream and a healthcare professional on screen
  • Martech
  • How Healthcare Marketers Are Experimenting Beyond Traditional Media

    For years, healthcare media strategies have relied on a familiar playbook: clinical journals, point-of-care platforms, professional portals, and tightly controlled programmatic buys. In a highly regulated industry, these environments have offered safety, control, and predictability. But predictability isn’t the same as effectiveness anymore.
    • Read more about How Healthcare Marketers Are Experimenting Beyond Traditional Media
  • Inmar Intelligence graphic about coupon settlement with a shopper holding and reviewing a paper coupon in a retail store aisle
  • Martech
  • What Is Coupon Settlement? A Complete Guide for CPG Brands

    Coupon settlement is the process of reimbursing retailers after a manufacturer-issued coupon is redeemed. For CPG brands, it’s a critical process that ensures promotions drive meaningful shopper engagement and deliver measurable brand and sales impact.
    • Read more about What Is Coupon Settlement? A Complete Guide for CPG Brands
  • Inmar Intelligence graphic with headline about cost efficiency KPIs in retail media and two people whispering, illustrating hidden insights on campaign effectiveness
  • Martech
  • Retail Media Confessions, Episode 2: Rethinking ROAS

    Retail media is built on measurement—but not all metrics drive the outcomes brands actually need. As investment grows, so does the pressure to prove performance, and too often that performance is reduced to a single number: ROAS.
    • Read more about Retail Media Confessions, Episode 2: Rethinking ROAS
  • Returns are entering the serialization era
  • Healthcare
  • Serialization in Pharmaceutical Returns Is Creating New Expectations

    Serialization has reshaped how pharmaceuticals move through the supply chain. Much of the attention has focused on outbound distribution and regulatory compliance, but returns are increasingly part of the picture as well.
    • Read more about Serialization in Pharmaceutical Returns Is Creating New Expectations
  • Inmar Introduces a More Connected Experience for Healthcare Teams with InmarOne™

    InmarOne delivers customers a unified workspace to access the Inmar applications they already use - transforming how hospitals, pharmacies and supply chain partners move through daily operations.
    • Read more about Inmar Introduces a More Connected Experience for Healthcare Teams with InmarOne™
  • Inmar Intelligence and Expo West 2026 event graphic with headline and four panelists on stage discussing strategies for building brands that drive repeat purchase
  • Martech
  • Expo West 2026: Building Brands That Shoppers Come Back To

    At Natural Products Expo West this year, we double clicked into a real challenge for emerging brands: discovery creates momentum, but repeat purchase determines growth.
    • Read more about Expo West 2026: Building Brands That Shoppers Come Back To

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