POSSIBLE 2026

POSSIBLE brings together the leaders shaping the future of marketing, media, and commerce. It’s a place for brands, retailers, and technology partners to share ideas, explore new approaches, and find simplicity in an increasingly complex media landscape.

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What Dealers are Prioritizing Now: Key Takeaways from NADA Show 2026

We came to NADA Show 2026 to listen as much as we presented. Over three days, we hosted a series of live platform demonstrations and spent time digging into how Fixed Ops teams are actually operating today.

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Three’s Company, Four’s Excluded: Structural Gaps in the FTC–Express Scripts Settlement

By Lari Harding, SVP, Industry Affairs & Strategic Partnerships, Inmar Intelligence The Federal Trade Commission (FTC) has proposed a consent order with Express Scripts (ESI), one of the nation’s largest pharmacy benefit managers (PBMs), to resolve allegations related to insulin pricing practices and broader competition concerns.

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Transform Sports Fan Data Into a Scalable Fan Engagement Solution

By Renae Rainwater, Head of Sports Fan expectations have evolved. They want the same personalization and relevance from their favorite teams that they get from leading retail and entertainment brands. At the same time, organizations face growing pressure to increase attendance, deepen loyalty, and prove sponsorship impact. That’s why now is the time to rethink fan engagement as a unified solution powered by data.

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What the Latest Data Shows About Unsaleable Returns

Pharmaceutical returns are often treated as a routine task. Products expire, recalls happen and inventory is cleared out as needed. But recent data shows that unsaleable returns are more than an operational chore. They offer insight into financial performance, compliance risk and how well pharmacy operations are keeping up with a changing supply chain.

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2026 NoLo Alcohol Report

Moderation is becoming a steady habit, rather than a seasonal or January-only reset.  Alcohol consumption continues to decline across key age groups, and more consumers are choosing no/low options throughout the year. What began as a spike driven only by Dry January is now supported by recurring seasonal demand, premium trade-ups, and sustained interest in value. Our 2026 NoLo Trends Report explores 3 trends influencing category growth and what they mean for planning in the year ahead.

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Credit Assurance Plus: Turning Pharmacy Returns Into Strategic Reinvestment

Pharmacy returns have long been viewed as a necessary operational task rather than a strategic opportunity. As healthcare organizations face continued margin pressure, staffing challenges, and increasing regulatory complexity, that perspective is starting to shift.

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What’s Next for DSCSA: moving from “live” to truly operational

As DSCSA shifts from go-live to daily execution, dispensers are focusing on operational readiness across receiving, reconciliation, transfers and audit documentation. Success now depends on consistent workflows, strong SOPs and tools like RxTransparent that support confident, site-level execution.

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Retail Media Confessions, Episode 1: Breaking Down Organizational Silos

By Leah Logan, Vice President, Retail Media Transformation Retail media is evolving quickly, and expectations are rising just as fast. Yet inside many organizations, growth still feels harder than it should.

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