How Healthcare Marketers Are Experimenting Beyond Traditional Media

For years, healthcare media strategies have relied on a familiar playbook: clinical journals, point-of-care platforms, professional portals, and tightly controlled programmatic buys. In a highly regulated industry, these environments have offered safety, control, and predictability. But predictability isn’t the same as effectiveness anymore.

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What Is Coupon Settlement? A Complete Guide for CPG Brands

Coupon settlement is the process of reimbursing retailers after a manufacturer-issued coupon is redeemed. For CPG brands, it’s a critical process that ensures promotions drive meaningful shopper engagement and deliver measurable brand and sales impact.

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Retail Media Confessions, Episode 2: Rethinking ROAS

Retail media is built on measurement—but not all metrics drive the outcomes brands actually need. As investment grows, so does the pressure to prove performance, and too often that performance is reduced to a single number: ROAS.

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Serialization in Pharmaceutical Returns Is Creating New Expectations

Serialization has reshaped how pharmaceuticals move through the supply chain. Much of the attention has focused on outbound distribution and regulatory compliance, but returns are increasingly part of the picture as well.

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Inmar Introduces a More Connected Experience for Healthcare Teams with InmarOne™

InmarOne delivers customers a unified workspace to access the Inmar applications they already use - transforming how hospitals, pharmacies and supply chain partners move through daily operations.

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Expo West 2026: Building Brands That Shoppers Come Back To

At Natural Products Expo West this year, we double clicked into a real challenge for emerging brands: discovery creates momentum, but repeat purchase determines growth.

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Why Pharmaceutical Returns Policies Are Becoming More Complex

Pharmaceutical returns have never been simple, but the rules that govern them are becoming more complicated each year. What once relied on a relatively small set of manufacturer guidelines has expanded into a patchwork of policies that vary by product, timing and eligibility.

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Inmar Intelligence and Eagle Eye Partner to Simplify Digital Offer Activation for Retailers

Inmar Intelligence, a leader in data-driven media and incentive technology, today announced a multi-year integration with Eagle Eye, a leading SaaS and AI marketing technology company. The partnership connects Inmar’s robust digital offer content with Eagle Eye’s MACH certified retail promotions platform, enabling retailers across North America to activate Inmar digital coupons directly within their existing wallet, promotions, and point-of-sale environments.

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POSSIBLE 2026

POSSIBLE brings together the leaders shaping the future of marketing, media, and commerce. It’s a place for brands, retailers, and technology partners to share ideas, explore new approaches, and find simplicity in an increasingly complex media landscape.

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