Stop Over-Discounting: How Intelligent Service Offers Drive Retention and Protect Margin

RETHINKING THE ONE-SIZE-FITS-ALL SERVICE CAMPAIGN At Digital Dealer Conference & Expo 2026 in Detroit, one question took center stage during Inmar Intelligence’s Dealer Tech Live fireside chat: How can dealers protect retention without giving away margin to customers who were already going to return?

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Case Study: Frozen Foods Audience Intelligence

Not All “Frozen Food Buyers” Are Created Equal. See what happened when a global frozen foods brand worked with Inmar to put four programmatic audiences to the test. Inmar’s purchase-based Frozen Foodies audience went head-to-head with three other Frozen Food Purchaser segments in the same campaign. The Challenge Reaching “the right audience” isn’t enough. Audience segments may target the same category of shoppers, but that doesn't mean they're built from the same data or deliver the same results.

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Why Submission Volume Isn't the Best Measure of Rebate Program Success

Why More Rebate Submissions Don't Always Mean More Success When evaluating a rebate or cash back promotion, many brands instinctively look at one number first: the total number of submissions. At first glance, it makes sense. More submissions must mean more engagement—and therefore a more successful promotion. But that's only part of the story.

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P2PI GLP-1 Shopper Summit 2026

SHOPPER BEHAVIOR IS CHANGING, ACTIVATION SHOULD TOO As consumers embark on GLP-1 journeys, their priorities are shifting toward nutrition, wellness, and revised daily routines. These changing behaviors reshape product perceptions, basket composition, and category-level decision-making—ultimately generating new motivations, evolving purchasing priorities, and fresh opportunities for ongoing engagement.

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The GLP-1 Holiday Effect: How Changing Appetites Are Rewriting Holiday Shopping

The holidays may still be a season of indulgence, but changing health priorities are influencing what makes it into the cart. In Inmar’s holiday research, 37% of respondents said they or someone in their household was using a weight-loss supplement or appetite-control medication. Among those households, 38% expected smaller meals or portions, 35% anticipated different recipes or meals, and 30% expected to buy less food overall.

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P2PI InStore Ignite 2026

WHAT MAKES SHOPPERS STAY? Today's shoppers have more reasons and opportunities than ever to reconsider what they buy and where they buy it. Value, convenience, and relevance can all influence the decision to stay with a familiar choice or make a switch. At P2PI InStore Ignite, we're joining retail, CPG, and commerce leaders to explore what those changing shopper behaviors mean for the next generation of in-store and omnichannel engagement.

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Inmar Unveils its Intelligent Inventory Solution, Turning Pharmacy Inventory Into a Managed Asset Across Healthcare Networks

Inmar Intelligence unveils Intelligent Inventory, a purpose-built solution that unifies pharmacy inventory data and workflows to improve visibility, reduce costs, streamline operations and support patient safety.

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Beyond the Return: 5 Things to Consider When Choosing a Pharmaceutical Reverse Distributor

Discover five key capabilities to consider when choosing a pharmaceutical reverse distributor, from regulatory expertise and security to visibility, technology and continuous improvement.

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Turn Shopper Intelligence Into Marketing Performance

By Adam Goldsmith Marketing teams are under pressure to deliver measurable growth with greater efficiency while consumer behavior becomes harder to predict. Media investments face greater scrutiny, shopping journeys continue to fragment, and the signals marketers relied on even a few years ago no longer provide the complete picture.

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