As the lines between content, commerce, and culture continue to blur, Social Media Week 2025 (SMW) landed at a time when brands are rethinking the role of influence. For Inmar Media, it was an opportunity to unleash a vision for the future of commerce. From our data-fueled main stage session to the crowd-favorite Puppy Lounge, our goal was simple: demonstrate how creator marketing, when powered by precision, can drive measurable business impact.