On-demand Emerging Brands Webinar: How To Drive Trial At Retail

Getting your product on the shelf is a major milestone. Getting shoppers to notice it, try it, and come back for more is the next challenge. For emerging CPG brands working with limited budgets, every marketing dollar counts. Knowing which shoppers to target, where to invest, and how to measure success can make all the difference in driving retail growth.

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From Resolutions to Game Day: Reach the Shoppers Driving Q1 Demand

Turn Q1 Shopping Moments Into Targeting Opportunities From wellness resolutions and game day gatherings to Valentine's Day gifting, Q1 brings new opportunities to connect with shoppers. Powered by verified SKU-level purchase data and real-time coupon and incentive engagement signals, Inmar's audiences help advertisers reach consumers based on what they actually buy. Our Q1 2027 Featured Audiences menu highlights ready-to-activate segments across three key shopping occasions:

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Why We Built Inmar Intelligent Inventory: Closing the Gap Between Data and Reality

Pharmacy inventory is often spread across disconnected systems, making shortages and inefficiencies harder to spot. This article explains how Inmar Intelligent Inventory connects data and workflows to improve visibility, streamline routine tasks, and help pharmacy teams make more informed inventory decisions.

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From First Buy to First Choice - Key Takeaways from Advertising Week 2026 at Adweek House

WHAT REALLY WINS LASTING SHOPPER LOYALTY? Winning a shopper's attention is one thing, but earning their next purchase is another. At Adweek House: Advertising HQ 2026 in New York City, Inmar's Group Vice President of Omnichannel Strategy, Angela DiLemme, joined the conversation in a group chat session titled "From First Buy to First Choice" to explore how brands and retailers can build lasting shopper preference as algorithms, AI, and evolving consumer expectations reshape the path to purchase.

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Serving Up a Recipe for Growth: GroceryShop 2026 Recap

THE BEST RECIPES START WITH THE RIGHT CONVERSATION Our visit to Groceryshop 2026 is complete, and after three days of conversations surrounding AI, retail media, adapting to changing consumer expectations, and value within reach, a clear theme emerged: growth is about intentionally finding the right mix of ‘ingredients.’

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How Inventory Visibility Can Reduce Pharma Returns

Better inventory visibility helps retailers and health systems spot expiry risks, shortages, and shifts in demand while there’s still time to act. By pairing industry benchmarks with location and product level data, organizations can make smarter inventory decisions and reduce avoidable pharmaceutical returns.

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Winning Today's Holiday AlcBev Shopper

Holiday demand is creating opportunities for adult beverage brands, but shoppers are becoming more selective about what they buy, what feels worth the spend and which brands make it into their baskets. In fact, 76% of adult beverage shoppers remain open to trying different brands or products, and 60% know which type of beverage they want before they've selected a specific brand.

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Reimbursement Is Becoming More Complicated Than the Claim

Pharmacy reimbursement is becoming more complex as new payment models reshape financial outcomes. Explore why understanding the full revenue story beyond the claim is essential for improving visibility, reconciliation and financial performance.

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Fixed Ops Roundtable Recap: How Dealers Can Drive Retention Without Giving Away Margin

How do you improve service retention without sending more offers, giving away more margin or spending more on marketing? That question was at the center of Inmar Automotive’s recent conversation on Ted Ings’ Fixed Ops Roundtable, a community that brings together dealership operators, retail leaders and automotive industry partners to exchange ideas shaping the future of fixed operations.

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