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  • Martech
    • Martech Overview
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    • Martech For Retailers
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  • Inmar Intelligence and FMI panelists discuss communicating and connecting with consumers at FMI Fresh Forward 2026.
  • Martech
  • FMI Fresh Forward 2026 Recap

    CONNECTION, TRUST, AND VALUE ACROSS THE FRESH JOURNEY Fresh sits at the center of the most personal and immediate shopper decisions. At FMI Fresh Forward 2026, Inmar Intelligence’s SVP of Strategic Partnerships Kathy Hayden sat down with The Giant Company CMO, John MacDonald, St.
    • Read more about FMI Fresh Forward 2026 Recap
  • Inmar Intelligence graphic for “The $1.17M Service Lane Secret: Moving Beyond the Blanket Discount,” featuring a technician servicing a vehicle engine.
  • Martech
  • The $1.17M Service Lane Secret: Moving Beyond the Blanket Discount

    Every service director and dealership general manager has felt the pressure of a quiet service lane. When bays are empty, the traditional reflex is simple: blast a 15% or 20% off coupon to the entire DMS database. It drives a temporary spike in traffic, but it also introduces a costly side effect. By sending blanket discounts to your entire database, you are inadvertently training your highest-intent, most loyal customers to never pay full price again. You are giving away hard-earned margin to drivers who were already planning to book an appointment.
    • Read more about The $1.17M Service Lane Secret: Moving Beyond the Blanket Discount
  • 2026 RCM Retention Campaign_Month 6 - Blog Post Graphic
  • Healthcare
  • Not Every Revenue Cycle Signal Deserves the Same Attention

    Revenue cycle management generates constant signals, but not every change requires action. Learn how context and patterns can help teams focus on what matters most.
    • Read more about Not Every Revenue Cycle Signal Deserves the Same Attention
  • Inmar Intelligence and Association for Coupons & Promotions banner for the 2026 Annual Industry Conference for Coupons & Promotions in Orlando, featuring a shopper using a smartphone.
  • Martech
  • Association for Coupons and Promotions Conference 2026

    TURNING PROMOTION COMPLEXITY INTO SMARTER GROWTH Promotions are becoming more connected, more digital, and more complex. As shopper expectations, regulation, fraud risk, and new technologies reshape the industry, brands and retailers need clearer ways to deliver value while protecting performance.
    • Read more about Association for Coupons and Promotions Conference 2026
  • 2026 Mid-Year Promotion & Shopper Behavior Trends on-demand webinar graphic featuring a shopper using her phone while grocery shopping.
  • Martech
  • On-Demand Mid-Year Webinar Recording

    The second half of the year gives brands and retailers a chance to reassess promotion plans against what shoppers are actually doing now. Our 2026 Mid-Year Promotion & Shopper Behavior Trends Webinar examines how shoppers are defining value, why similar value-seeking behaviors show up across different consumer groups and which signals can reveal where purchase decisions are still in play.
    • Read more about On-Demand Mid-Year Webinar Recording
  • Promotion Planning Agility Checklist graphic featuring a shopper at checkout and guidance to turn value-seeking signals into smarter activations.
  • Martech
  • Promotion Planning Agility Checklist

    Shopper priorities and purchase decisions shift throughout the year. The challenge for brands is knowing which changes matter and where there is still an opportunity to respond. Following our Mid-Year Promotion and Shopper Behavior Trends Webinar, the Promotion Planning Agility Checklist provides a practical framework for turning changing shopper behaviors into smarter second-half promotion decisions.
    • Read more about Promotion Planning Agility Checklist
  • Inmar Intelligence graphic featuring a shopper using a smartphone in a retail store, highlighting audiences backed by purchase data for marketing performance.
  • Martech
  • Turn Shopper Intelligence Into Marketing Performance

    By Adam Goldsmith Marketing teams are under pressure to deliver measurable growth with greater efficiency while consumer behavior becomes harder to predict. Media investments face greater scrutiny, shopping journeys continue to fragment, and the signals marketers relied on even a few years ago no longer provide the complete picture.
    • Read more about Turn Shopper Intelligence Into Marketing Performance
  • NABP Accreditation Campaign-Blog
  • Healthcare
  • Trust, but Verify: Why Independent Validation Matters in Pharmaceutical Reverse Distribution

    Inmar Rx Returns’ pharmaceutical reverse distribution operation is accredited by the National Association of Boards of Pharmacy (NABP), providing independent validation of the standards supporting compliance, security, accountability and operational excellence. The accreditation gives healthcare organizations added confidence that returned pharmaceutical products are managed with rigorous controls, expertise and oversight.
    • Read more about Trust, but Verify: Why Independent Validation Matters in Pharmaceutical Reverse Distribution
  • Inmar graphic for stronger CPG retail partnerships showing a shopper using a coupon and smartphone at a grocery store checkout.
  • Martech
  • How Brands Can Support Key Retailers: A CPG Guide to Stronger Retail Partnerships

    The Strongest CPG Brands Don't Just Sell to Retailers, They Grow With Them Winning shelf space is only the beginning of a successful retail relationship. Today's retailers expect their manufacturing partners to do more than deliver products, they expect them to help drive shopper traffic, increase basket size, and improve category performance. The brands that become preferred partners are those that invest in retailer success through thoughtful promotional strategies, reliable execution, and consumer engagement.
    • Read more about How Brands Can Support Key Retailers: A CPG Guide to Stronger Retail Partnerships

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