Holiday shopping starts long before consumers enter the store.
As shoppers balance higher everyday costs, changing wellness priorities, and increasingly fragmented shopping journeys, they're becoming more selective about what they buy, where they shop, and which brands they trust.
Watch the recording of Holiday in July: How to Win Q4 Before It Starts to hear Inmar Intelligence experts explore the consumer behaviors expected to shape Holiday 2026—and the practical strategies brands can use to influence shoppers before purchase decisions are made.