Case Study: General Mills Boosts Game Day Sales with Inmar and Costco

General Mills Logo

Costco Logo

Drive Game Day Baskets for GMI’s Portfolio at Costco

Client

General Mills, Inc.

Industry

CPG

Our Role

Retail Media using Creator Extension across Offsite Display placements

The Opportunity

General Mills (GMI) aimed to boost household penetration and drive incremental sales across its portfolio at Costco ahead of Game Day. With a lineup featuring family-friendly staples like Crescent Rolls, Chex Mix, Fruit by the Foot, and more, GMI wanted to showcase these brands as hosting essentials to inspire purchases and cross-brand engagement.

THE SOLUTION

To influence Costco members during their shopping trips and elevate Game Day relevance for GMI, Inmar executed a multi-tactic campaign centered around targeting Costco 1st-party member data.

Program Features:

Engaging creator video content featuring Game Day recipes with GMI products was transformed into rich media interstitials to inspire shopper conversion at Costco.
Offsite banners featuring “Feed Your Game Day” messaging extended the campaign’s reach and purchase intent among Costco shoppers.

Results

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