Case Study

General Mills Logo

Costco Logo

Drive Game Day Baskets for GMI’s Portfolio at Costco

Client

General Mills, Inc.

Industry

CPG

Our Role

Retail Media using Creator Extension across Offsite Display placements

Results

  • 38.3% New-to-category purchases
  • $5.88 AROAS
  • 7.7M+ Total Impressions
  • $411K+ in attributed sales
 
38.3% new-to-category purchases $5.88 AROAS 7.7M+ total impressions $411K+ in attributed sales

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