Case Study: Mondelez

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ANOTHER BRAND DRIVING SALES WITH CREATOR PARTNERSHIPS AND COMMERCE FITSCORE™

Client

Mondelez

Industry

Packaged Foods

Our Role

Creator Marketing, CTV and Rich Media Ad Units served on Walmart DSP

Goal

Heading into the Big Game season, Mondelēz faced rising competition in the snacks category. They needed to strengthen their relevance with today’s digital and social media-savvy customers to remain top of mind during game day party planning moments.

Tactics

The brand launched Big Game at Walmart, an omnichannel initiative that combined creator-led storytelling with data-driven media activation. They engaged meaningfully with Walmart customers through Offsite Display solutions, for which they engaged Inmar Media, a member of the Walmart Connect Partner Network.

Mondelēz began by developing their strategy using Walmart first-party data and social listening data. Their creator-led content focused on the Big Game appetizer trends and was designed to increase purchase frequency among existing customers through Snackadium and encourage trial of the newly launched RITZ Toasted Chips. The content helped engage customers through game-day recipes and creative snack styling, featuring OREO and RITZ. They launched Offsite Media campaigns featuring this rich media-based and multiformat creator content.

Inmar Media, helped identify well-matched creators using their creator selection technology, Commerce Fitscore™. Their Creator Extension capabilities helped repurpose top-performing content.

Walmart first-party data. Dec. 30, 2024-Feb. 10, 2025. New-to-brand is defined as a customer who purchases a brand’s product from Walmart site and app as a result of an ad campaign, after not having purchased the brand on Walmart site and app for the previous 12 months.

Results

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Case Study

ANOTHER BRAND DRIVING SALES WITH CREATOR PARTNERSHIPS AND COMMERCE FITSCORE™

Client

Industry

Our Role

Results

Related Case Studies

Tostitos scored big with dynamic, personalized media during the NFL season.

Mars launched limited-edition M&M’S® packs through creator marketing and social offers.

1.1 million store visits, $2.30 IROAS — Jägermeister’s media + incentives win.

Find out your Commerce Fitscore fit today: