Inmar Acquires Hopster, Inc., a leading provider of grocery coupons on the Internet

Inmar today announced its acquisition of Hopster, Inc. Hopster, headquartered in Middleton, WI, is a leading provider of digital coupons and engagement solutions distributed via Hopster.com, network partners and branded mobile, social and paid media.

• Read more about Inmar Acquires Hopster, Inc., a leading provider of grocery coupons on the Internet

Third-Party Redemption Validation — Still Relevant in Both a Paper and Digital World

Is redemption validation needed in a digital world? If a single vendor provides both the platform, as well as the clearing and settlement, how can both the CPG and retailer "inspect what they expect?" The pursuit of more expedient and cost-efficient coupon processing makes good business sense — and the very reason Inmar introduced one-count processing to the industry more than a decade ago.

• Read more about Third-Party Redemption Validation — Still Relevant in Both a Paper and Digital World

Inmar Acquires Canada-based Millennium Process Coupon, Inc.

Inmar, a company that operates collaborative commerce networks, today announced its acquisition of Saint John, New Brunswick-based Millennium Process Coupon, Inc. (MPC).

• Read more about Inmar Acquires Canada-based Millennium Process Coupon, Inc.

Volatility is the new normal

We all got a bit of good news a couple of weeks ago with the most recent jobs numbers. At 7.8%, unemployment is now at the lowest level we've seen in a few years. We've found that changes in unemployment are predictive of coupon redemption, explaining over 65% of the changes. So a decline in coupon redemption was expected … but not a 22.9% decline! But that's exactly what we got, with declines in redemption across both food (-22.3%) and non-food (-23.9) categories and with every major coupon distribution vehicle.

• Read more about Volatility is the new normal

Don't Forget the Escheat!

There are a lot of ways to ruin a good rebate and wreck the opportunity to realize some serious ROI. You can make submission requirements so difficult that shoppers don't want to participate; you can be slow in delivering rewards to the point that the buyer's "positive brand experience" never really happens; or you can fail to execute effective escheat management. What was that last one, again?

• Read more about Don't Forget the Escheat!

E-commerce and Transportation Management

As use of the Internet has become more prevalent in our daily lives in past 15 years, parcel shipping has been quietly doing the same. The growing popularity of eCommerce means that more people than ever are purchasing goods online rather than going to brick and mortar stores. According to comScore, inc. (on their website www.comScore.com), there has been a 39% increase in the last five years of consumers purchasing online. This relatively dramatic shift is forcing shippers to adapt their supply chains to the new ways in which we consumers buy goods.

• Read more about E-commerce and Transportation Management

Conscientiously Combat Coupon Fraud

  Coupon counterfeiting and fraud are growing challenges for promotion sponsors. Despite the industry's collective best efforts, identified incidents of fraud have doubled in each of the last three years. Industry-wide, manufacturers are dealing with an annual negative financial impact reaching into the millions. And that's just from counterfeit paper coupons.

• Read more about Conscientiously Combat Coupon Fraud

Inmar Acquires New Capabilities to Fuel Widespread Adoption of Digital Promotions

Inmar, provider of the most comprehensive network of solutions and services to help trading partners improve profitability, today announced the acquisition of M-Dot Network. M-Dot has developed and deployed cost-effective, innovative, technology to facilitate the secure distribution and redemption of digital promotions.

• Read more about Inmar Acquires New Capabilities to Fuel Widespread Adoption of Digital Promotions