Press

83 Percent of Shoppers Report that Coupons Are a Driver for Changes in Purchasing Behavior

Inmar, Inc. announced today findings from the 2018 Inmar Shopper Behavior Study. The annual report highlights shopper promotion preference methods, attitudes toward promotions, and use of coupon and rebates, along with insights into shopper engagement with store loyalty programs and shopping-related technology.

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2017 Marks the Demise of Print-at-Home Coupons as Digital Redemption Climbs 67%

For the fifth consecutive year, US consumers' redemption of digital coupons increased by double digits, according to a year-end analysis of CPG coupon activity by Inmar, Inc. In 2017, consumers' digital coupon redemption rose 67%, while marketers increased digital coupon distribution by 38%.

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Inmar to Integrate Gratafy into Digital Solutions

Inmar announced today that it will be integrating the Gratafy platform into Inmar's digital solutions. With Gratafy's network of over 5,000 restaurant and bar connected point of sale terminals, Inmar's customers will have increased access to promotional capabilities across the hospitality vertical.

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Inmar's Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data

Collective Bias, Inc., today announced prescriptiveIQ™, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ™ determines what kind of content will perform best for campaigns, when to run campaigns, and how well the brand is doing across the category - ultimately leading to more consumer purchase occasions.

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Inmar Acquires RASMAS from Noblis

Inmar today announced that it has acquired RASMAS from Noblis Inc., a Reston, Va. based nonprofit science, technology and strategy organization. RASMAS is a web-based subscription service that provides comprehensive notification, distribution, organization and management of product alerts and recalls throughout the healthcare industry.

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Inmar Launches Consumer Drug Take-Back Program to Help Organizations and Individuals Combat Opioid Epidemic

Inmar, Inc. has launched a Consumer Drug Take-Back Program to help in the battle against prescription opioid abuse throughout the United States. The nationwide program provides subscribing hospital pharmacies, retail pharmacies and law enforcement agencies as well as physician offices and long-term care facilities that have on-site pharmacies with DEA-compliant prescription drug take-back receptacles where patients and visitors can simply and safely deposit surplus/expired medications.

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Inmar Acquires reach | influence Marketing Analytics Company Focused on the Shopper Experience

Inmar announced today that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

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Inmar's Vice President, Software Engineering, Named Tech Woman of the Year

Inmar announced today that Melissa Wittner, Vice President, Software Engineering, has been named Tech Woman of the Year by the North Carolina Technology Association (NCTA). She will be recognized during the NC Tech Awards Gala on November 9, 2017.

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Inmar Named as Finalist for 2017 NC Tech Awards Large Company of the Year

Inmar announced today that it has been named a finalist for the NC Tech Awards Large Company of the Year for 2017. NC Tech Awards, presented by the North Carolina Technology Association (NCTA), is North Carolina's only statewide technology awards program that recognizes for achievement in technology.

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