As uncertainty around the 2021-2022 school year persists, Inmar Intelligence offers guidance for retailers and brands with back-to-school shopping insights to help marketers plan.
As shoppers head back into the grocery store, a majority plans to continue stockpiling goods this year, indicating longer term concerns for availability and convenience.
Digital coupon usage supported across generations with 69 percent of Gen X and 58 percent of Baby Boomers demanding the convenience and value that comes with them.
Black History Month campaign leveraged Instagram influencers to foster diversity and inclusion; resulted in $50,000 in purchase intent and 20 percent growth rate in African American participants of Inmar Intelligence’s influencer community.
Tops is extending its use of Inmar Intelligence’s Retail Cloud, an integrated suite of marketing technologies and services, to better serve its customers across multiple touchpoints.
Prescription medication collection event will be held in conjunction with the DEA, the State Bureau of Investigation and the Winston-Salem Police Department.
Data reveal that 90 percent of CPG brands are concerned about coupon fraud, yet 56 percent of cashiers override the coupon when it does not scan and give shoppers the discount.
The solution combines Inmar’s leading returns management platform with Convey’s delivery experience management technology creating end-to-end visibility for both merchants and shoppers.
