Modern retailers and distributors demand a consistent, standardized product identification system. To participate effectively in today’s retail ecosystem, businesses—especially manufacturers, brand owners, and private labelers—need to license a GS1 Company Prefix, GS1 US GTIN, or Global Location Number (GLN) from GS1.
Upon licensing, they are issued a certificate that confirms their ownership of the identifier. This certificate serves as official documentation that the brand is the legitimate licensee of the identifier, which is often required by retailers and marketplaces to verify authenticity and ownership.
What is a GS1 Certificate?
A GS1 Certificate is issued to companies that have licensed a GS1 Company Prefix, which is used to create Global Trade Item Numbers (GTIN®) for uniquely identifying products. This certificate:
- Verifies your company is registered with GS1
- Confirms ownership of GTINs and barcodes created
- Enables seamless commerce with retail partners
Why is it Essential?
1. Retailer Compliance
Major retailers (e.g., Walmart, Amazon, Target) require that vendors use GS1-issued GTINs. Without a GS1 Certificate, your products may be rejected or delisted.
2. Brand Authenticity
A GS1 prefix uniquely ties your product identifiers to your business—essential for brand trust and integrity.
3. Global Scalability
As you expand to international markets or into digital platforms, GS1 GTINs enable consistent product identification across borders.
4. Data Synchronization
With GS1 identifiers, businesses can seamlessly share accurate product data through systems like the Global Data Synchronization Network (GDSN®).
5. Traceability and Recall Management
In regulated industries (e.g., food, pharmaceuticals), GS1 identifiers in conjunction with EPCIS or other GS1 share Standards help ensure full traceability for safety and compliance.
Business Case Example
A small organic food manufacturer was unable to get products into a national grocery chain because they lacked a GS1 Company Prefix. After registering with GS1 and assigning GTINs, they not only gained placement but also streamlined their inventory and traceability systems.
Conclusion
A GS1 Company Prefix is a foundational asset for any business seeking to thrive in today’s omnichannel retail environment. It ensures your products are discoverable, compliant, and credible in an increasingly complex marketplace.