The second half of the year gives brands and retailers a chance to reassess promotion plans against what shoppers are actually doing now.
Our 2026 Mid-Year Promotion & Shopper Behavior Trends Webinar examines how shoppers are defining value, why similar value-seeking behaviors show up across different consumer groups and which signals can reveal where purchase decisions are still in play.
UNDERSTAND WHAT VALUE MEANS NOW
Value-seeking is widespread, but price alone doesn't explain what shoppers want. 45% define value as getting the best quality for the money, while 74% would choose a smaller discount on a product they regularly buy over a larger discount on something they buy less often.
SEE WHERE THE OPPORTUNITY EXISTS
Shoppers seek value for different reasons, but their behavior can reveal when a purchase decision is in motion. Switching, trading down, seeking deals and reconsidering usual choices give brands and retailers observable signals of who may still be open to influence.
TURN SHOPPER SIGNALS INTO ACTION
61% of shoppers say promotions influence them before they have chosen a brand. The webinar explores how to identify the right shopper, match the right value signal and reach them while the decision is still open.
WATCH ON DEMAND
Get the latest research on the value mindset, shopper behavior and promotional activation, with practical considerations for H2 planning.
Watch the 2026 Mid-Year Promotion & Shopper Behavior Trends Webinar on demand.