Winning at Retail Starts Long Before a Shopper Reaches the Shelf
For consumer packaged goods (CPG) manufacturers, great marketing doesn't stop with digital advertising. The most successful brands create compelling in-store experiences that capture shoppers' attention at the point of purchase.
Whether you're launching a new product, encouraging brand switching, or increasing basket size, professionally executed print promotions remain one of the most effective ways to influence purchasing decisions.
Inmar Print Services provides a complete promotional print solution, from creative design and production to fulfillment and nationwide distribution, helping brands execute retail promotions with confidence.
What Is Inmar Print Services?
Inmar Print Services is a full-service promotional print solution designed specifically for CPG manufacturers. Rather than managing multiple vendors for design, printing, warehousing, fulfillment, and distribution, brands can streamline the entire process through a single partner.
Capabilities include:
- Manufacturer coupons
- Instant Redeemable Coupons (IRCs)
- Mail-in rebates
- Direct mail promotions
- In-pack and on-pack promotions
- Tear pads
- Neck hangers
- Shelf wobblers and danglers
- Counter displays
- In-store promotion kits
- Fulfillment and warehousing
- Creative design services
- And MORE!
Why Instant Redeemable Coupons (IRCs) Continue to Deliver Results
One of the most effective print solutions available today is the Instant Redeemable Coupon (IRC). Unlike digital offers, IRCs are physically attached to the product, allowing shoppers to redeem the savings immediately at checkout.
Immediate Gratification
Consumers don't need to download an app, complete a rebate form, or wait for reimbursement. Immediate savings reduce purchase friction and encourage impulse purchases.
Stronger Value Perception
A coupon attached directly to a product makes the offer highly visible and creates a tangible sense of value while shoppers are making purchase decisions.
Increased Product Trial
IRCs reduce the perceived risk of trying a new product, making them an effective strategy for product launches, competitive switching, and seasonal promotions.
More Than Printing: End-to-End Execution
Executing a successful promotion requires much more than producing printed materials.
Inmar Print Services supports brands throughout the entire lifecycle by providing:
Creative Services
An in-house design team helps transform promotional concepts into production-ready assets while keeping projects on schedule and on budget.
Commercial Printing
Print materials are produced to meet industry standards across a wide variety of coupon formats and promotional pieces.
Mail Services & Fulfillment
Inventory management, warehousing, packing, and shipping are all managed through Inmar's fulfillment capabilities.
Nationwide Distribution & IRC Application
A unique differentiator is Inmar's ability to apply Instant Redeemable Coupons at distribution centers and retail stores across the continental United States, Alaska, and Hawaii. Brands also receive detailed store-level and summary reporting after distribution, providing visibility into execution.
A Single Partner for Promotional Print Success
Managing multiple vendors for design, printing, fulfillment, and retail execution creates unnecessary complexity.
With Inmar Print Services, CPG manufacturers gain a single partner capable of supporting every stage of a promotional campaign, from concept to shelf.
Whether you're launching a national coupon campaign, supporting a retail promotion, or looking for a turnkey IRC solution, Inmar helps brands execute promotions that increase visibility, encourage trial, and drive measurable retail results. If you're already working with Inmar or just getting started, fill out the form to learn how Inmar can help streamline your coupon printing needs and maximize your promotional impact.