Not All “Frozen Food Buyers” Are Created Equal.
See what happened when a global frozen foods brand worked with Inmar to put four programmatic audiences to the test.
Inmar’s purchase-based Frozen Foodies audience went head-to-head with three other Frozen Food Purchaser segments in the same campaign.
The Challenge
Reaching “the right audience” isn’t enough. Audience segments may target the same category of shoppers, but that doesn't mean they're built from the same data or deliver the same results.
For this campaign, a leading global frozen foods manufacturer needed to reach category buyers at scale without paying for reach that didn’t convert. The goal was to drive qualified traffic and conversions while keeping media and acquisition costs efficient.
The Difference
Target shoppers based on what they buy and not what they might buy. Inmar’s Frozen Foodies audience was built using deterministic, retailer-sourced purchase data tied to verified shopping behavior. The audience ran alongside three other Frozen Food Purchaser segments, creating a direct comparison of how audience selection affected campaign performance.
The Results
Same category yet different audience signals drove different performance.
Inmar’s Frozen Foodies audience delivered the strongest overall performance among the audiences tested:
- 15–25% more efficient CPM – Lower media costs than the other segments tested
- $18.72 CPA
- 3,320 conversions – the highest conversion volume of any audience tested
- 3,200+ site visits, driving meaningful traffic to the brand
When audiences with similar labels compete for the same media dollars, how they're built can make a measurable difference. It’s time to reach buyers based on what they actually buy.
Activate Inmar Programmatic Audiences built from verified purchase behavior and put stronger commerce signals behind your media investment.