Back-to-School isn’t a simple shopping moment anymore; it’s a battle for the basket.
Shoppers are planning earlier, locking in decisions before they ever reach the store, and switching faster when value disappears or shows up elsewhere. Loyalty isn’t lost, but it’s constantly up for grabs.
The First Trip Decides Who Wins
70% of shoppers choose brands before they even walk in — and nearly half build their basket around available offers. Miss this moment, and you’re already behind.
Tight Budgets Will Inspire Trade-Downs
75% of shoppers trade down at least sometimes, and nearly half become open to new brands as costs build mid-season. The door doesn’t stay closed; but it doesn’t stay open for long either.
Value Is The Price of Entry
Price, health, and convenience aren’t differentiators anymore. They’re expectations. If you’re not delivering all three, you’re not in the consideration set.
Read The Full Report For Additional Insights & Takeaways
This season is about more than just being present — it’s about being chosen, then chosen again.
Download the 2026 Back-to-School Report to see how planning, switching, and rising expectations are reshaping the path to purchase, and how to win when every decision is up for review.