Why Dealership Marketing Fails Without Data Activation

The Hidden Challenge in Dealership Marketing Despite having access to vast amounts of customer, sales, and service data, many car dealerships struggle to turn insights into measurable outcomes. The real challenge in dealership marketing isn’t the data itself, it’s the failure to operationalize it effectively. Let’s explore why dealerships often fall short when it comes to activating their data, and how addressing these gaps can unlock stronger customer engagement, retention, and revenue growth.

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Why a Customer Needs a GS1 Certificate

Modern retailers and distributors demand a consistent, standardized product identification system. To participate effectively in today’s retail ecosystem, businesses—especially manufacturers, brand owners, and private labelers—need to license a GS1 Company Prefix, GS1 US GTIN, or Global Location Number (GLN) from GS1. 

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ACP Industry Conference for Coupons and Promotions 2025

IS YOUR INCENTIVE STRATEGY BUILT FOR THE NEXT ERA OF RETAIL? Inmar is committed to helping the industry modernize incentives, enhance transparency, and better engage today’s value-driven shoppers. That’s why we’re proud to take the stage at the Association for Couponing Professional’s 2025 Conference for Coupon & Promotions, the leading conference for professionals shaping the future of couponing, promotions, and shopper engagement.

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What is GS1? The Global Standard That Powers Commerce

In today’s fast-moving, data-driven world, standardization is the key to operational efficiency, product traceability, and consumer safety. At the heart of that standardization is GS1—a not-for-profit organization that has revolutionized how businesses identify, capture, and share information about products, locations, assets, and services.

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Category Brief: Beverage & Hydration

What’s Moving in the Beverage Aisle As we move into the later summer months and into fall, hydration and functional beverages continue to outperform, driven by warm temps, outdoor routines, and consumers’ increasing desire to remain healthy and hydrated. The big question is: what comes next?

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Master Retail Media, Stages 5 – 6: Strategic Growth & Scale

Join us for our third and final webinar in our "Master Retail Media" series, developed in collaboration between FMI and Inmar Intelligence. In the final installment, we’re bringing together voices from both retailers and CPG brands for a real-world conversation on what it takes to build a retail media network (RMN) that actually works, for all sides of the table.

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Growing Connections and Opportunities at SproutsCon

SproutsCon brought together more than 1,800 Sprouts store and department leaders from across the country for a dynamic day of learning, networking, and inspiration in Nashville.

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What Happens to Unused Medications? The Case for Take-Back Programs

Unused medications pose risks like poisonings, misuse, and environmental harm when not properly disposed of. Take-back programs offer a safe, effective solution—but their impact depends on greater public awareness and participation.

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Robotic Process Automation (RPA): Driving Smarter, Faster Work at Inmar

Robotic Process Automation (RPA) is transforming how businesses operate, automating repetitive tasks and freeing up time for strategic, high-impact work. At Inmar Intelligence, we view RPA not just as an innovative  tool, that serves as a catalyst for  our teams to  deliver more value to our customers, partners, andcc the communities we serve.

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