Incentives & Loyalty Discovering Your Ideal Marketing Promotion Mix — A Dynamic Approach. By Rob Weisberg, EVP and President, Incentives and Loyalty: Beware of the One-size-fits-all Trap. In the quest for the perfect marketing promotion mix, one thing is certain — a one-size-fits-all solution doesn't exist. Read more about Discovering Your Ideal Marketing Promotion Mix — A Dynamic Approach.
